导读

9月19日，户外品牌始祖鸟联合著名艺术家蔡国强，在西藏喜马拉雅山脉江孜热龙地区（海拔约5500米）实施了名为《升龙》的艺术烟花项目。这场本应展现艺术与自然对话的盛宴，却意外引发了巨大的环保争议，将始祖鸟推上了舆论的风口浪尖，也彻底让其多年经营的环保人设崩塌。以下是外媒报道。

双语文本

Chinese officials are investigating outdoor clothing brand Arc'teryx after it apologised for a fireworks display in the Himalayan region of Tibet, which drew backlash for its potential impact on the fragile ecosystem.

中国官员正在调查户外服装品牌始祖鸟，该品牌此前就其在西藏喜马拉雅地区举办的烟花表演道歉，此举因可能对脆弱生态系统造成影响而引发强烈反对。

Videos from the 19 September event show multi-coloured fireworks erupting across foothills in a display intended to resemble a dragon, designed by Chinese artist Cai Guo-Qiang.

9月19日活动的视频显示，五彩缤纷的烟花在连绵的山麓间绽放，旨在呈现出龙的造型，其设计者是中国艺术家蔡国强。

But the promotional campaign sparked a barrage of criticism online, with people saying the stunt contradicts Arc'teryx's image as a conservation-focused brand and calling for a boycott of its clothing line. The Canadian firm apologised for the display, saying it was "out of line with Arc'teryx's values".

然而，此次宣传活动引发了网友的猛烈批评，人们认为这种噱头与始祖鸟作为环保品牌的形象背道而驰，并呼吁抵制其服装产品。这家加拿大公司就此次烟花表演道歉，称其“不符合始祖鸟的价值观”。

The firm said that it will work with an external agency to assess the project's impact, adding that it had used entirely biodegradable materials. Arc'teryx also said that the spectacle was aimed at raising awareness of mountain culture.

该公司表示将与外部机构合作评估该项目的影响，并补充说该项目使用了完全可生物降解的材料。始祖鸟还表示，此次烟花表演旨在提高人们对山地文化的认识。



相关表达

1.a barrage of一连串 (问题，抱怨等)

释义：A barrage of something such as criticism or complaints is a large number of them directed at someone, often in an aggressive way.

例：He was faced with a barrage of angry questions from the floor.

他面临着听众一连串的愤怒质问。

2.out of line with与......不一致

例：His ideas are out of line with reality.

他的想法不切实际。

常见搭配：

in line with

与......一致

释义：If one thing is in line with another, or is brought into line with it, the first thing is, or becomes, similar to the second, especially in a way that has been planned or expected.

例：The structure of our schools is now broadly in line with the major countries of the world.

目前我国学校的结构与世界主要国家的是基本一致的。

成一直线

释义：If one object is in line with others, or moves into line with others, they are arranged in a line. You can also say that a number of objects are in line or move into line.

例：The device itself was right under the vehicle, almost in line with the gear lever.

这个装置本身就在车子下面，几乎与换挡杆成一直线。

3.biodegradable adj.能进行生物降解的

释义：Something that is biodegradable breaks down or decays naturally without any special scientific treatment, and can therefore be thrown away without causing pollution.

例：He was also unburned by the hot biodegradable bleach that had covered his body.

由于身上裹了一层热的能进行生物降解的漂白粉，他连烧伤都没有。

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