9月19日，户外品牌始祖鸟联手艺术家蔡国强在喜马拉雅山放烟火，引发争议（此前报道：蔡国强烟花秀被官方通报！最新回应）。21日，始祖鸟在社交平台发布致歉信。

Outdoor brand Arc'teryx on Sunday issued apology statements on both domestic and overseas platforms while the content of the two statements differed.

Arc'teryx and internationally renowned Chinese artist Cai Guoqiang issued apologies on Sunday after a fireworks display in the Himalayas in Southwest China's Xizang autonomous region on Friday evening, co-organized by Arc'teryx and Cai, triggered an outcry among Chinese netizens over ecological concerns and cultural disrespect.

在国内版本的道歉信中，始祖鸟表示，对艺术表达边界评估要更专业、对自然要更谦卑，承诺在政府监管下，配合团队复核项目生态影响，邀第三方评估并依结果补救，同时推进藏地环保计划与文化公益项目。蔡国强工作室同日说明，虚心接受批评，将配合评估，如有影响会尽力补救。

In its domestic apology statement, Arc'teryx emphasized the need for greater professionalism in assessing the boundaries of artistic expression and greater humility toward nature.

The brand pledged to work under government supervision with its teams to review the ecological impact of the project, invite third-party evaluations and take remedial measures based on the findings, while also advancing environmental initiatives and cultural public-welfare programs in Tibet.



记者注意到，始祖鸟在海外社交媒体平台也发了英文致歉信，不过内容与国内版本有差异，相关话题登上热搜。



海外版称，对青藏高原烟花表演深感遗憾，此行为与品牌环保价值观及期望不符，郑重致歉。同时，还提到“正与相关艺术家和中国团队沟通，调整工作方式避免类似情况”。

While in its overseas statement, Arc'teryx just said it deeply disappointed that this happened, stressing that the event was out of line with the brand's values. It added that the company is "addressing this directly with the local artist involved, our team in China, and will change the way we work to ensure this doesn't happen again."



部分网友质疑，始祖鸟的致歉“不够诚恳”“内外有别”，文中提到的“与中国团队沟通调整工作方式”有“甩锅”的嫌疑。

Some users questioned the sincerity of Arc'teryx's apology, saying it "insufficient" and "inconsistent between domestic and overseas statements". They argued that the reference to "working with the China team to adjust practices" risked being seen as an attempt to shift responsibility.

9月21日上午，记者致电始祖鸟国内客服，对方表示并不了解两版致歉信版本差异的具体事宜。

另据极目新闻9月21日消息，记者联系西藏自治区生态环境厅，接线人员表示，生态环境厅也已介入此事，正在核实处理，相关情况以统一发布为准。

来源：中国青年报 现代快报 中国新闻网 环球时报