On the evening of September 19, outdoor brand Arc’teryx collaborated with artist Cai Guo-Qiang to set off artistic fireworks in the Jiangzi Relong area of the Tibet Himalayas (approx. 5,500m above sea level), sparking intense controversy. Using gunpowder explosions, Cai ignited three sequences of fireworks along the ridge, creating a dynamic “Ascending Dragon” landscape symbolizing auspiciousness and vitality.

9月19日傍晚，户外品牌始祖鸟携手艺术家蔡国强在西藏喜马拉雅山脉江孜热龙地区（海拔约5500米）燃放艺术烟花，这一行为引发轩然大波。蔡国强以火药爆破在山脊点燃三幕烟花，形成“升龙”动态景观，寓意吉祥与生生不息。

The organizers stated that the colored pigments used in the Ascending Dragon project were biodegradable, emissions complied with environmental standards, and the display was low-intensity with minimal noise and light pollution. The team also implemented a full-chain ecological protection plan—relocating livestock, guiding animals away, and post-event cleanup and vegetation restoration—to minimize environmental impact.

主办方称，此次《升龙》项目所用烟花彩色粉为生物可降解材料，污染物排放符合环保标准，燃放等级低，噪音与光污染小。同时，项目团队制定全链条生态保护方案，从转移牲畜、引导动物，到燃放后清理残留、修复植被，力求不留生态隐患。



However, the act still drew heavy criticism. Given the fragile ecosystem of the Himalayas, netizens and outdoor enthusiasts raised concerns over the effectiveness of so-called eco-friendly materials, potential disturbance to plateau wildlife, and hidden pollution risks, urging more transparency and detailed disclosure of environmental measures.

然而，该行为仍遭巨大争议。喜马拉雅山脉自然环境脆弱，网友及户外爱好者质疑环保材料效能、对高原生态的干扰及潜在污染，要求团队更详细说明公示环保措施。

Many also accused the brand of arrogance, arguing that the spectacle contradicted its professed commitment to nature conservation. Arc’teryx’s parent company, Amer Sports, reported surging profits last year, with Anta Group holding a 42.52% stake. Facing the backlash, the brand has removed related videos without issuing an official response.

不少户外消费者还认为这体现品牌傲慢，与自然保护初衷相悖。目前，始祖鸟母公司亚玛芬体育去年业绩大涨，安踏集团持有其约42.52%股份。面对质疑，品牌方已删掉相关视频，但未正式回应。