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[00:00.04]Facebook and Instagram users in Europe
[00:04.16]are getting the option to use the social media services
[00:08.52]without seeing advertisements.
[00:12.40]However, they will have to pay for that option.
[00:17.08]Meta, the parent company of both Facebook and Instagram,
[00:21.88]recently announced the new choice,
[00:25.12]which is meant to comply with Europe's data privacy rules.
[00:31.92]Starting this month, users on desktop browsers
[00:36.40]will pay about $11 a month
[00:39.44]while iOS and Android users will pay $14 a month.
[00:47.08]Meta said in a blog that the price difference
[00:50.84]between the versions is the result of higher costs
[00:55.04]linked to the Apple and Google app stores.
[01:00.12]The monthly payment will cover all linked Facebook
[01:03.72]and Instagram accounts until March 1, 2024.
[01:10.04]On that date, Meta will require $6 to $8
[01:14.96]for each additional account
[01:17.24]depending on the system used.
[01:20.96]Meta released details of the plan late last month.
[01:26.92]Meta said it is introducing the new pay option
[01:30.52]after a ruling by the EU's top court.
[01:35.56]The court said Meta must first get consent
[01:40.12]before showing ads to users
[01:42.92]under EU data privacy rules.
[01:48.28]Meta advertises products and services
[01:51.88]to individual users based on their online activity.
[01:57.60]The EU ruling affects the company's ability
[02:01.16]to make money from its advertising methods.
[02:06.28]Meta said in a statement, that the paid option
[02:10.04]"balances the requirements of European regulators
[02:14.40]while giving users choice
[02:17.36]and allowing Meta to continue serving all people."
[02:22.60]Users aged 18 and older in the EU's 27 member countries,
[02:28.32]and also Switzerland, Norway, Iceland, and Liechtenstein
[02:34.24]will still have the choice to continue using
[02:37.76]Facebook or Instagram with ads.
[02:42.76]Meta said it is considering how to "provide teens
[02:47.12]with a useful and responsible ad experience"
[02:51.04]under the European privacy ruling.
[02:55.52]On November 1, the European data regulator,
[02:59.76]the European Data Protection Board,
[03:02.48]announced that it would extend a ban
[03:05.76]on "behavioral advertising" on Facebook and Instagram.
[03:11.60]The ban covers all 30 countries in the EU
[03:15.52]and the European Economic Area.
[03:19.92]The ban was first put in place by non-EU member Norway.
[03:26.72]The northern European country has ordered Meta
[03:30.24]to pay thousands of dollars each day
[03:33.00]since the middle of August
[03:35.04]for breaking the country's privacy rules.
[03:39.48]Behavioral advertising targets users
[03:42.80]by collecting their personal data.
[03:46.32]The EU's ban on such advertising
[03:49.24]is considered a setback for Meta.
[03:53.92]In a statement, Meta said
[03:56.20]it believes in an "ad-supported internet."
[03:59.48]But the company said it respects "the spirit
[04:03.36]and purpose of these evolving European regulations,"
[04:08.28]and aims to comply with them.
[04:10.76]I'm Anna Matteo.
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Words in This Story
option –n. one of two or more possible choices
comply –v. to do what you are asked or required to do; to obey
data –n. information
browser –n. software that permits the use of the internet on a computer
consent –n. permission to do something
regulator –n. a person or group that enforces rules in an industry or field
allow –v. to permit
setback –n. a problem that makes reaching one's goals more difficult
evolve –v. to change over time
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