8日，话题 #官方称已对淘宝霸屏广告展开调查# 冲上微博热搜。



你是否有同样的经历？点开手机App，手指一碰或是机身稍晃便会强制跳转淘宝“双11”会场，很多网友表示“不堪其扰”。

The issue of Taobao's "Double 11" ads dominating screens has drawn public attention, with authorities already launching an investigation.

据大众新闻消息，记者亲测发现，百度、闲鱼、菜鸟等常用手机App均出现了类似情况：启动软件时，只要有轻微晃动，或者手指不小心碰到屏幕，立刻跳转到淘宝App；想关闭，要么跳转太快根本来不及点按钮，要么按钮很隐蔽很难找到。

According to Dazhong News, tests by reporters revealed that commonly used apps such as Baidu, Xianyu, and Cainiao Group exhibit similar issues: upon launching the apps, even a slight shake or accidental screen touch immediately redirects users to the Taobao app. The redirect occurs so quickly, or the close button is so inconspicuous, that it is difficult to prevent.

11月3日下午，淘宝天猫消费者服务热线工作人员表示，可以通过“在淘宝App内关闭所有消息通知来解决上述问题”。记者如法操作，问题并未解决。

Although Taobao customer service suggested resolving the issue by disabling all notifications within the app, tests confirmed this method is ineffective.

杭州市监部门：已展开调查

11月6日上午，浙江省市场监督管理局（浙江省知识产权局）工作人员表示，淘宝平台由浙江淘宝网络有限公司开设，其注册地位于杭州市余杭区，按照属地管理原则，需要联系余杭区市场监督管理局了解具体情况。

On the morning of Nov 6, the Zhejiang Administration for Market Regulation stated that the Taobao platform is operated by Zhejiang Taobao Network Co., Ltd., which is registered in Yuhang district, Hangzhou city. According to the principle of territorial management, relevant issues should be addressed by the Yuhang District Market Regulation Bureau.

杭州市余杭区市场监督管理局（杭州市余杭区知识产权局）相关负责人表示，该局已经收到关于淘宝霸屏广告乱象的举报，并交由网监分局办理，目前已针对此问题展开调查。

The bureau confirmed it has received complaints about Taobao's screen-dominating ads, and the local official is now investigating the issue.

山东柳泉律师事务所王振康律师认为，App霸屏广告往往采取“强制授权、超范围索权、后台运行”等隐蔽违规手段读取、存储、分析用户网购记录、浏览习惯与喜好等敏感个人信息的方式，损害用户的个人信息权与隐私权。

Wang Zhenkang, a lawyer from Liu Quan Law Firm, stated that screen-dominating app ads often employ covert and non-compliant methods, such as forced authorization, excessive permission requests, and background operation, to access, store, and analyze users' sensitive personal information. This includes their online purchase history, browsing habits, and preferences, thereby infringing upon users' personal information rights and privacy rights.

2023年2月，工信部在其发布的《关于进一步提升移动互联网应用服务能力的通知》中明确要求：开屏和弹窗信息窗口提供清晰有效的关闭按钮，保证用户可以便捷关闭；不得频繁弹窗干扰用户正常使用，或利用“全屏热力图”、高灵敏度“摇一摇”等易造成误触发的方式诱导用户操作。

In February 2023, China's Ministry of Industry and Information Technology explicitly stipulated in its "Notice on Further Improving the Service Capability of Mobile Internet Applications" that mobile apps must provide clear and effective close buttons on app launch screen and pop-up windows, avoid disruptive frequent pop-ups, and prohibit deceptive design patterns such as "full-screen heat maps" and "overly sensitive shake functions" that cause accidental user clicks.

对此，有网友评论，针对频繁跳转的问题，自己早就不能忍了。你怎么看？



编辑：李涵萌

实习生：杨琳

来源：中国青年报 长江云等