The most attention-grabbing PR incident in the entertainment industry in 2025 was undoubtedly Show Lo’s attempt at a comeback after years of silence, during which he apologized specifically for the phrase “time-management master” in his new book You Can Laugh at Me as a Person, But Please Don’t Laugh at My Stage. Once a star who fell from grace due to scandal, he tried to explain in a book chapter that the term was originally meant as praise for efficiency, but had become derogatory because of him—so he “had to apologize.” Yet instead of calming public opinion, this move triggered another wave of ridicule for dodging the real issue.

2025年娱乐圈最引人注目的公关事件，莫过于罗志祥在沉寂多年后，以新书《你可以笑我这个人，但请不要笑我的舞台》回归时，专门为“时间管理大师”一词致歉的争议操作。这位曾因私生活丑闻跌落谷底的艺人，试图通过新书章节向公众解释，称该词本是对高效规划能力的褒奖，却因自己的事件沦为贬义词，因此“必须说声抱歉”。然而，这场道歉不仅未能平息舆论，反而因避重就轻的表述引发新一轮嘲讽。

Show Lo used examples like “learning to book his own dental appointments during the pandemic and arranging golf activities” to prove that he has now “learned to manage his time.” But netizens immediately tore through his logic: “So you’re apologizing because the word got stigmatized, not because you hurt anyone?” After all, the term originated from Grace Chow’s explosive long post in 2020, exposing Show Lo’s cheating during their relationship—dividing his time with extreme precision among different partners, turning “efficiency” into infidelity.

罗志祥在书中以“疫情期间学会自行挂号看牙、安排高尔夫球活动”为例，试图证明自己如今已“学会管理时间”。但网友迅速戳破其逻辑漏洞：“合着道歉是心疼词汇被污名化，而不是心疼被你伤害的人？”这一标签的起源，正是2020年周扬青的千字长文控诉——揭露罗志祥在恋爱期间劈腿，将时间精细分配给不同对象，将“高效”异化为对感情的不忠。



What sparked even more controversy was Show Lo’s explanation that he didn’t clarify things back then because his company taught him “not to engage in online spats,” adding that the internet rewards “whoever speaks first.” This immediately backfired: “Or is it because you had nothing to defend yourself with?” Netizens dug up old posts from 2020: after Grace Chow’s exposé, Show Lo’s first response was a vague “some things are hard to explain,” which caused the situation to spiral and forced shows like Go Fighting! and Produce Camp 2020 to cut ties with him. Now framing himself as “one of the top three victims of online abuse,” he was mocked for “selling pity after even his face has changed.”

更引发争议的是，罗志祥在道歉中辩解当年未及时澄清是因“公司教育不打口水战”，并感慨“先发声者赢”的网络环境。此言一出，舆论直接反攻：“难道不是因为你没理可辩？”网友翻出2020年事件发酵时的旧账：周扬青爆料后，罗志祥首次回应仅用“有些事情很难说清楚”模糊带过，导致舆论彻底失控，甚至牵连《极限挑战》《创造营2020》等节目组紧急切割。此次他试图以“被网络暴力最惨前三”的自我定位博同情，却被网友嘲讽“面相都变了还卖惨”。



The true purpose of this apology was clearly to pave the way for Show Lo’s comeback. Alongside the new book, he is preparing a new variety show OK La and a 30th-anniversary tour, attempting to return by playing the nostalgia card. His strategy is obvious: apologize for the controversial label to soften the old scandal and shift public focus back onto his performance skills. After all, his stage abilities have long been recognized—he once called himself the “Asian Dance King” and held multiple arena concerts. But netizens aren’t buying it: “If you really want to focus on the stage, just release new music and start a tour. Why bring up the scandal again just to get flamed?”

这场道歉的真正目的，实则为罗志祥的复出计划铺路。除新书外，他同步筹备新综艺《OK啦》与30周年巡演，试图以“怀旧牌”卷土重来。其策略清晰可见：通过为争议标签道歉，淡化私生活丑闻，将公众焦点转向其唱跳实力。毕竟，罗志祥的舞台功底在业内确属顶尖，曾自封“亚洲舞王”并多次开办万人演唱会。但网友对此并不买账：“真想专注舞台，直接发新歌开巡演便是，何必扯争议标签找骂？”

In the court of public opinion, criticism overwhelmingly dominates. Most netizens believe his apology was misdirected: “You should apologize to Grace Chow and the people you hurt, not to a word.” Others jabbed even harder: “Now you say you know how to manage time? Why didn’t you spend more of it respecting your relationship back then?” This “desensitize then exploit” comeback strategy only ends up reopening old wounds—people still associate “time-management master” with Show Lo’s scandal, not his stage performances.

舆论场中，反对声浪占据绝对优势。多数网友认为，罗志祥的道歉对象完全错位：“应该向周扬青和被伤害的人道歉，而非向一个词汇鞠躬。”更有网友犀利吐槽：“现在说自己懂分配时间了？当年怎么不想想把时间多花在尊重感情上？”这种“脱敏变碰瓷”的复出策略，被指是将黑历史反复翻炒，结果适得其反——如今公众看到“时间管理大师”，仍会第一时间联想到罗志祥的丑闻，而非其舞台表现。

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