9月28日，“鸡排哥”李俊永在江西景德镇文旅推广座谈会上发言称，“马上就是国庆了，我们工作的重心，严格把控食品的安全，把控卫生问题。”

同日晚，景德镇市文化广电旅游局官方账号发视频称，授予他“景德镇文旅推介官”称号，并颁发了荣誉证书。

Li Junyong, a street vendor known online as the "Chicken Chop Guy", has been named a tourism ambassador for Jingdezhen, Jiangxi province, after his unique vending style and infectious positivity won over millions online.

"With the National Day holiday approaching, our focus is on strictly ensuring food safety and hygiene," Li spoke at a Jingdezhen tourism promotion forum on Sunday, demonstrating the same earnest demeanor that made him popular online.

The city's culture and tourism bureau announced the appointment through an official video and presented him with an honorary certificate.



9月26日晚，“鸡排哥”摊位侧面的顾客排成长龙，排在队伍首位的当地市民向记者透露，他当天12时就赶来排队。当地居民表示，景德镇能出现这样一张“名片”，感到很光荣，希望“鸡排哥”能带动当地发展。

Local residents have expressed pride in the vendor's popularity, calling him a new "name card" for the city and hoping he will help boost the local economy.

现场有“主播们”举着设备直播，还有人围着摊位拍照录像。一位刚拿到鸡排的顾客笑着感慨：“排了3小时10分钟。”

据了解，“鸡排哥”本名李俊永，江西南昌人，已在景德镇生活42年，在五中附近卖鸡排鸡柳多年。

“鸡排哥”因亲切的服务态度、独特的经营方式以及快溢出来的情绪价值，吸引了一大波顾客。由于其稳定的出摊时间和亲民风格，不少学生或各地的顾客每天都会按时前来购买。网友笑称他6元的鸡排卖出了60元的情绪价值！

Li, originally from Nanchang, has lived in Jingdezhen for 42 years. He became an online sensation for his enthusiastic service, affordable prices, and what customers describe as exceptional "emotional value".

网友记下其经典语录：

“我的控场能力是非常强的，而且在这种局面下并没有失控。”

"I have excellent crowd control skills, and even in this situation, everything is still under control."

“你可以拒绝我，但请不要拒绝美味。”

"You can turn me down, but please don't turn down the deliciousness."

“希望你给我一次为你服务的机会。”

"I hope you'll give me a chance to serve you."

“你的口味才是我的标准。”

"Your taste is my only standard."

“你值得拥有这世界上任何美好的东西，包括我的鸡柳鸡排在内。”

"You deserve all the good things in this world, including my chicken fillets and chops."

在景德镇文旅官方账号下，不少网友呼吁当地接住这波流量。9月26日，景德镇市文化广电旅游局一名工作人员向媒体表示，昌江区文旅局围绕“鸡排哥”会有一揽子的计划。

Many netizens have urged local authorities to capitalize on the buzz. In response, the local officials confirmed that the tourism office in Changjiang district has plans to promote the vendor's popularity.



对此，《半月谈》评论称：

城市的魅力，归根结底，是由千千万万努力生活的普通人共同塑造的。从淄博的烧烤到天水的麻辣烫，再到如今景德镇的“鸡排哥”。一次次消费热点反复证明：人心是最大的市场，真诚是最好的品牌。善待每一个奋斗的个体，呵护每一份升腾的“烟火气”，城市才真正有了灵魂，有了让人愿意亲近、愿意为之停留的理由。

来源：中国青年报 景德镇文旅 北京日报 潇湘晨报 极目新闻 半月谈