中秋佳节临近，烘焙品牌好利来的一款单块售价27元的“蛋黄红莲”月饼意外成为舆论焦点。



争议的焦点集中于其“蛋黄红莲”月饼，单块售价27元，净含量为125克。有网友计算后发现，该月饼每克价格超过0.2元，认为其定价远超市场同类产品，直呼“太贵”。

As the Mid-Autumn Festival approaches, Holiland, a well-known bakery brand, has drawn public attention for its single "Lotus Seed with Yolk" mooncake priced at 27 yuan. The dessert weighs 125 grams, translating to over 0.2 yuan per gram — a cost some netizens argue is significantly higher than similar products on the market.

据悉，好利来“阖家美满”月饼礼盒售价为369元，包含12枚月饼，一枚月饼约30.75元。礼盒中的月饼若以同款散装价格计算，约为222元。另一款“鸿运当头”月饼礼盒，售价为499元，包含16枚月饼，同样以同款散装价格计算，约为262元。对于礼盒价格问题，店员表示，都是全国统一定价。

The brand's mooncake gift sets have also raised eyebrows. The "Family Reunion" set, containing 12 mooncakes, retails at 369 yuan, averaging about 30.75 yuan per piece. If calculated based on the standalone product's price, the total would be approximately 222 yuan.

针对价格质疑，记者以顾客身份联系了一家好利来门店。门店工作人员回应称，此款月饼定价较高是由于用料更为讲究。“用料要丰富一点，加的东西可能是要更好一点。”对方列举了小麦粉、咸鸭蛋、奶油等原料，并强调“添加剂不会有的，你放心”。

When questioned about the pricing, Holiland staff emphasized the use of premium ingredients such as wheat flour, salted duck eggs and cream, assuring customers that "no additives are used". The customer service team further explained that the "Lotus Seed with Yolk" variant is both popular and heavier, justifying its higher cost.

好利来客服表示产品由公司统一定价，蛋黄红莲月饼的口味深受顾客喜欢且克重更重，所以更贵。

月饼相关表达

广式月饼 Cantonese-style mooncake

苏式月饼 Suzhou-style mooncake

京式月饼 Beijing-style mooncake

滇式月饼 Yunnan-style mooncake

低糖月饼 low-sugar mooncake

无脂月饼 fat-free mooncake

冰皮月饼 snow-skin mooncake

豆沙 sweet bean paste

枣泥 jujube paste

莲蓉 lotus seed paste

五仁 five kernel

“五仁”是指花生（peanut），核桃（walnut seed），瓜子（watermelon seed），杏仁（almond），松子（pine nut）。

你能接受什么价位的月饼？

来源：红星新闻 津云 九派新闻