And even if you don’t drink alcohol, wine can be used as a commodity you can invest in and sell at an auction.
即使你不喝酒,葡萄酒也可以作为一种商品,你可以投资并在拍卖会上出售。
Sam(山姆)
And that brings me on to my quiz question, Rob. In 2018, a bottle of wine dating back to 1774 sold at auction in eastern France for a record-breaking price. Do you know how much it was sold for? Was it… a) $20,800; b) $120,800, or c) $220,800?
I know wine can fetch a high price – but not as high as some of those options, so I’ll say a) $20,800.
我知道葡萄酒可以卖到高价 —— 但不如其中一些选择那么高,所以我会说 a) 20,800 美元。
Sam(山姆)
I’ll reveal the answer later on. But let’s talk more about wine now. A glass of the stuff can be sipped and savoured or just glugged.
我稍后会透露答案。但现在让我们更多地谈谈葡萄酒。一杯东西可以啜饮和品尝,或者只是咕噜咕噜。
Rob(罗伯)
Glug is a good word, meaning drink in large gulps or mouthfuls - not something a wine expert would do. For some people, drinking and serving wine is almost an art-form.
If you go to a restaurant, there might be a sommelier – a person whose job is to serve and give advice about wine. They may have had years of training to learn about the different types of wine and the individual flavours or aromas, known as notes.
This job has fascinated journalist and author Bianca Bosker. She wrote a book called ‘Cork Dorks’.
这份工作让记者兼作家比安卡·博斯克着迷。她写了一本名为《软木多克斯》的书。
Sam(山姆)
And here she is talking on the BBC World Service programme The Why Factor describing her fascination with sommeliers…
在这里,她在 BBC 世界服务节目 The Why Factor 上谈论她对侍酒师的迷恋......
Bianca Bosker, writer and author(比安卡·博斯克,作家和作家)
These were people who had taken wine, which I always thought of as a thing of pleasure, something you turn to after a long stressful day, and turned it into something approaching sheer God-awful pain. They licked rocks, trained their palates, they divorced their spouses to spend more time reviewing flash cards - they had hired voice coaches and memory coaches, they took dance classes to learn how to move more gracefully across the dining room floor.
Like me, Bianca thought drinking wine was a pleasurable activity – something that helped her relax after a long stressful day. So she was surprised at how sommeliers turned this activity into “something approaching sheer God-awful pain.”.
The word sheer is used to emphasise the amount of something – or to mean ‘nothing but’. She thought the work of a sommelier was nothing but pain – they seemed to dedicate their life to wine!
One thing a sommelier does is train their palate – this is their ability to distinguish and appreciate different tastes – and identify types of good wine from their taste. I guess this is quite important.
But divorcing their spouses does sound a bit extreme! I’m afraid I wouldn’t take it so seriously - I’ll stick to drinking poorer quality, cheap red wine – sometimes called plonk!
WeIl, Rob, cheap wine doesn’t always have to be poor quality. Interestingly, there is some evidence that shows we only think wine tastes better because it’s more expensive.
Ah yes, this is research Hilke Plassmann from INSEAD Business School in France spoke about on the BBC World Service’s Why Factor programme. She’s been looking into what influences consumer behaviour…
Hilke Plassmann, from INSEAD Business School in France(Hilke Plassmann,来自法国欧洲工商管理学院)
The price tag affects that region in your brain that encodes your liking of the taste, so in other words, you not only think that you like the more expensive wine more, you feel you like the more expensive wine more, because your brain region that encodes this feeling is influenced by the price tag.
So, our brain is possibly playing tricks on us. When we see the price tag on a bottle of wine, our brain encodes the information and tells us how it should taste. Encodes means changes the information into something that we can use or understand. Drinking more expensive wine makes you think it tastes better. So perhaps, when buying supermarket wine or wine in a restaurant, it may be better telling yourself that the cheaper option is OK!
I’ll drink to that! But I wonder how that most expensive bottle of wine ever sold at auction tastes? The one dating back to 1774 that you asked me about.
我会喝到那个!但我想知道拍卖会上最贵的一瓶酒的味道如何?你问我的那个可以追溯到 1774 年。
Sam(山姆)
So you thought it sold for $20,800, but sorry, Rob, that’s too cheap. It was in fact sold for $120,800. I assume it wasn’t drunk.