导读

“Kidult”是“kid”和“adult”的组合词，指那些对传统儿童爱好感兴趣的成年人。Kidulting 并不等于幼稚，而是成年人有意识地通过童年活动进行自我疗愈。如今这个群体深受餐饮和玩具行业的青睐，催生并正在壮大着独特的“Kidult经济”。以下是外媒报道。

双语文本

A kidult is someone 12 or older who does things one might have ordinarily thought of as the purview of children. It comes out most often in the form of toys or collectibles. A kidult is often thought of as a young adult in the Gen Z or Millennial generations, but they can be any age.

“Kidult”是指12岁及以上的人，他们会做一些通常被认为属于儿童范畴的事情，通常是买玩具或收藏品。“Kidult”通常被认为是Z世代或千禧一代的年轻人，但他们可以是任何年龄。

McDonald's in April generated strong sales when it lasered in on this demographic with its Minecraft Movie promotion. Traffic spiked at Burger King in late May after it released its How to Train Your Dragon meal. Kidult marketing also helps chains raise funds for charity and even communicate the availability of new services using collectibles aimed at adults.

麦当劳今年4月瞄准这一人群推出《我的世界》电影联名套餐，实现了强劲的销售业绩。汉堡王在5月底推出《驯龙高手》主题套餐后，客流量飙升。“Kidult”营销活动还帮助连锁店为慈善事业筹款，甚至利用面向成年人的收藏品来宣传新服务的推出。

The toy business has known about this group for years. And in recent years, adults have become that industry's biggest customer. Last year, consumers 18 years or older bought more toys than any other age group, surpassing preschoolers for the first time.

玩具行业多年来一直关注着这个群体。近年来，成年人已成为该行业最大的客户。去年，18岁及以上消费者的玩具购买量超过了其他任何年龄段，首次超过了学龄前儿童。

The restaurant industry has long had a relatively close association with the toy industry, thanks to the advent of children's meals and the desire to target families. So it wouldn't take much for restaurants to begin adopting the toy industry's strategies.

餐饮业与玩具业之间长期保持着较为紧密的联系，这要归功于儿童餐的出现以及针对家庭群体的消费需求。因此，餐馆很容易就能开始采用玩具行业的策略。



相关表达

1.purviewn.范围

释义：The purview of something such as an organization or activity is the range of things it deals with.

例：That, however, was beyond the purview of the court; it was a diplomatic matter.

然而，那已超出了法庭的受理范畴，属于外交事宜。

2.raise funds筹款

例：They are trying by all possible means to raise funds.

他们正在多方设法筹集资金。

3.be aimed at

针对

释义：If your actions or remarks are aimed at a particular person or group, you intend that the person or group should notice them and be influenced by them.

例：His message was aimed at the undecided middle ground of Israeli politics.

他所传达的信息针对的是以色列政坛中尚未表态的中间派。

旨在

释义：If an action or plan is aimed at achieving something, it is intended or planned to achieve it.

例：The new measures are aimed at tightening existing sanctions.

这些新措施旨在加强现行的制裁。