Tesla has started limited production on a cheaper model in a bid to boost sluggish demand after revealing its worst slump in quarterly sales for over a decade.

特斯拉已启动一款更便宜车型的限量生产，旨在提振近期低迷的需求。此前该公司公布，其季度销售额出现了十多年来的最大跌幅。



The electric carmaker, effectively run part-time by founder and CEO Elon Musk for much of this year after his now-defunct spell at the heart of Donald Trump's government, reported a 12% drop in revenues over the second quarter of the year.

这家电动汽车制造商今年大部分时间里实际上由创始人兼首席执行官埃隆·马斯克兼职管理 （此前马斯克曾短暂进入唐纳德·特朗普政府核心圈，如今这段经历已告一段落）。 该公司报告称，今年第二季度营收下降了12%。

Its update showed a total of $22.5bn sales, despite aggressive discounting and low-cost financing put in place to help shield Tesla from many headwinds.

尽管特斯拉采取了激进的折扣策略和低成本融资手段以抵御诸多不利因素， 但其第二季度销售额总计仍仅为225亿美元。

They include strong competition from cheaper electric vehicles and a backlash against Musk's former political alignment with the president.

这些不利因素包括来自更低价电动汽车的激烈竞争，以及公众对马斯克此前与总统的政治立场保持一致所产生的抵触情绪。

Sales and profits came in lower than analysts had predicted.

特斯拉的销售额和利润均低于分析师的预测。

Tesla said it was looking to ramp up production of the more affordable model during the second half of this year.

特斯拉表示，计划在今年下半年提高这款价格更亲民车型的产量。

It gave no further details but it is a nod to investor concerns that the appeal of Tesla's range is restricted when compared to that of competitors.

特斯拉未透露更多细节，但此举无疑是对投资者担忧的一种回应——投资者认为，与竞争对手相比，特斯拉现有车型的吸引力较为有限。

The results were the first for shareholders to digest since the so-called bromance between Mr Musk and Donald Trump ended acrimoniously in June.

这是自马斯克与唐纳德·特朗普之间所谓的“亲密关系”在6月不欢而散后，股东们首次看到特斯拉公布的业绩成果。

Tesla's shares remain almost 18% down over the year to date - lagging a recovery among rivals - and were flat in extended trading.

截至目前，特斯拉股价今年以来仍下跌近18%，表现落后于竞争对手的复苏态势，在盘后交易中股价也持平不动。

The drag can mainly be explained by the 2025 sales slowdown, Tesla's particular exposure to the president's trade war and the often violent backlash against Musk's former role in the Trump administration which enacted big cuts to federal government spending.

特斯拉股价受挫的主要原因可归结为：2025年销售增速放缓、 特斯拉在总统发起的贸易战中受到的特定冲击，以及公众对马斯克曾在大幅削减联邦政府开支的特朗普政府中任职一事的强烈抵触情绪。

Globally, customers have been put off by interference by Musk in national elections, particularly in Germany, and stiff competition from cheaper alternatives to Tesla's electric car ranges.

在全球范围内，马斯克对各国选举的干预行为（尤其是在德国）让消费者心生反感， 同时，特斯拉电动汽车系列还面临着来自更低价替代品的激烈竞争。

While his departure from Washington allowed the tech tycoon to focus more on his vast business ventures, his beef with the president over the cost of the Big Beautiful tax and spending Bill has left Tesla exposed to retaliation from the White House.

尽管马斯克离开华盛顿后，这位科技大亨得以将更多精力投入到自己庞大的商业版图中， 但他与总统就“宏伟美丽的税收与支出法案”成本问题产生的矛盾，却使特斯拉暴露在了白宫报复的风险之下。

Recent analysis by Sky News showed the extent to which the company's profitability is threatened through the potential loss of billions of dollars in government subsidies - a sanction threatened by the president.

英国天空新闻台近期的一项分析显示，由于总统威胁要取消数十亿美元的政府补贴，特斯拉的盈利能力正面临巨大威胁。

The latest set of results showed a steady income from these so-called regulatory credits, amounting to $435m between April and June. That was down from the $458m reported for the same period last year.

最新公布的业绩数据显示，特斯拉从这些所谓的“监管积分”中获得了稳定收入，4月至6月期间收入达4.35亿美元， 这低于去年同期报告的4.58亿美元。

Tesla had revealed earlier this month that production and deliveries covering the quarter were below expectations.

特斯拉本月早些时候就已透露，该季度产量和交付量均低于预期。

A total of 384,122 Teslas were delivered in the period, a 13.5% fall on the same period last year.

该季度特斯拉共交付384,122辆汽车，较去年同期下降13.5%。

It marked the second consecutive quarterly sales decline and was not helped by the changeover to the refreshed Model Y.

这标志着特斯拉连续第二个季度出现销量下滑，而新款Model Y的换代也未能提振销量。

One other thing investors were eagerly awaiting news on was the supervised self-driving Robotaxi trial - launched last month in Texas.

投资者翘首以盼的另一则消息，是上月于得克萨斯州启动的受监管自动驾驶出租车Robotaxi试点项目进展。

Videos have since suggested some evident driving mistakes.

此后发布的视频显示，该自动驾驶出租车存在一些明显的驾驶失误。

Musk has previously said the service would soon reach the San Francisco Bay area, depending on regulatory approvals, and no update was given on whether papers had yet been filed.

马斯克此前曾表示，视监管审批情况，该服务将很快拓展至旧金山湾区， 但此次并未公布是否已提交相关申请文件的最新消息。

Bloomberg News reported earlier on Wednesday that the company was in talks about operating a Robotaxi service in Nevada.

周三早些时候，彭博新闻社报道称，特斯拉正就在内华达州运营自动驾驶出租车Robotaxi服务进行洽谈。

素材来源：iYuba