近日，铂爵旅拍疑似“跑路”，多位消费者反映，在铂爵旅拍购买服务后遇到商品无法交付、定金无法退还等问题，亦有消费者投诉称，其在李佳琦直播间购买的铂爵旅拍产品同样遇到了上述情况。

7月24日晚，主播李佳琦在直播间中公布“铂爵旅拍”产品售后方案。

Recent reports suggest that Bojue Travel Photography, a well-known wedding photography service provider, may have abruptly shut down operations, leaving numerous customers in the lurch. Many consumers have complained about undelivered services and deposits not being refunded, including those who purchased the company's products via e-commerce influencer Li Jiaqi's livestream.

On the evening of Thursday, Li Jiaqi addressed the issue during his livestream, announcing a post-sales resolution plan for affected customers.



李佳琦表示，在李佳琦直播间购买铂爵旅拍产品已核销未拍摄的用户，可以找李佳琦直播间客服进行退款。如果消费者已在核销期内完成拍摄但还未拿到底片，可以找到直播间客服进行登记，李佳琦直播间将协商联系铂爵旅拍拿到底片，同时会给消费者一定金额的关怀金作为补偿。对于未核销的用户，可联系铂爵旅拍平台进行退款。

7月19日，铂爵旅拍发布关于近期市场传闻的郑重声明，其中提到：为了优化经营模式，减负前行，我司决策缩减旅拍业务，关停部分亏损门店，并进行组织优化。我司旅拍、跟拍、写真等业务板块平稳运营。

Earlier, on July 19, Bojue issued a statement denying allegations of a sudden shutdown, citing "business optimization" efforts. The company acknowledged downsizing its travel photography division by closing underperforming stores and streamlining operations but insisted its core services—wedding, event, and portrait photography—remain operational.




有相关从业者对记者透露，旅拍普遍采用“预收款”模式。由于实际服务周期长，资金容易被挪用至营销或扩张，一旦新客增长放缓或退单率上升，现金流便容易出现断裂。

记者留意到，因扛不住资金压力，网上不断有旅拍店转让消息挂出，其中不乏阳朔、丽江、大理等知名目的地门店。

Industry insiders reveal that travel photography businesses often rely on "advance payment" models where customer deposits fund marketing or expansion. However, this leaves them vulnerable to cash flow crises if new client growth slows or refund demands spike.

Online listings show a surge in travel photography studios for sale, including locations in popular destinations like Yangshuo, Lijiang and Dali, hinting at broader financial strain in the sector



川观评论也发文提醒，主播带货的本质是“信任经济”，其价值在于将冰冷的商业链条转化为有温度的消费决策参考。若只顾赚取佣金，对商家危机置若罔闻，甚至为濒临崩盘的业务“站台”，无异于透支自身信誉。

来源：中国青年报 中新经纬 现代快报 南方都市报 川观评论等