知名会员制商场山姆近期接连冲上热搜。社交平台上，不少网友吐槽山姆下架了回购率高、性价比高的商品。同时，对其新上架的好丽友派、溜溜梅等商品表示不满意，质疑山姆选品质量下滑。山姆上架好丽友，会员质疑选品：我花钱办卡不是为了买这些[/url]




红星新闻消息，7月15日下午，记者发现在山姆会员商店APP上已无法搜到引发热议的好丽友派，牛肝菌魔芋等商品也已下架。



记者以消费者身份致电山姆会员商店全国客服热线询问原因，该客服表示在后台查询发现，确实是在全国线上已经下架了，具体原因暂时不清楚，目前还没有接到相关的通知。

Sam's Club is facing consumer discontent over its product selection strategy, sparking online discussions. One product involved is the controversial Orion Choco Pie, which, as of Tuesday afternoon, was no longer searchable on the Sam's Club app. When contacted via Sam's national customer service hotline for the reason behind the removals, representatives acknowledged the online de-listings but stated that a specific cause was not currently available, nor had they received any official notification regarding the matter.



7月15日晚间，山姆会员商店方面回应中国商报称，已经关注到了社交网络上关于山姆选品问题的讨论，并已纳入后续选品策略的考量中。

Sam's Club responded on Tuesday that it had noted social media discussions regarding product selection and would incorporate feedback into future curation strategies.

山姆方面在回应中称：“近日，我们关注到社交网络上关于山姆选品问题的讨论，非常感谢会员们和朋友们对我们提出的真诚反馈。作为会员制商超，我们一直以来坚持以‘会员第一’为宗旨，从全国和全球各地甄选以及与供应商共创开发优质商品，并根据会员的反馈持续迭代商品与服务。这次会员们的意见我们已纳入后续选品策略的考量中，也欢迎会员们持续提出反馈。我们将持续提升商品与服务质量，践行对会员的长期承诺。”

The company stated: "We've observed social media discussions about Sam's product selection. We sincerely appreciate members' constructive feedback. As a membership retailer, we remain committed to our 'Member First' principle - sourcing globally and co-developing quality products with suppliers while continuously refining offerings based on member input. Current feedback has been incorporated into future selection strategies, and we welcome ongoing suggestions."



山姆会员商店是世界500强企业沃尔玛旗下的高端会员制商店。目前，山姆在中国地区的普通会员年费为260元/年，卓越会员的年费为680元/年。

有连锁经营专家指出，差异化是会员仓储店的生命线之一。会员能买到的商品，表面上看是会员要求的独一无二，但实质是：会员是一种圈层，必须有别于其余圈层。否则，会员社交货币的价值就大幅度减少。

对此，你怎么看？

来源：中国青年报 新闻晨报 红星新闻 南方都市报 中国商报