7月14日，在新闻发布会上，海关总署副署长王令浚现场教鉴定Labubu秘诀。

Wang Lingjun, vice-minister of the General Administration of Customs, noted a key indicator of authenticating Labubu, a top seller in Pop Mart products, during a news conference on Monday.



回答提问时，王令浚笑着说：“这个真伪鉴定的关键是看牙齿，正版是九颗尖牙，仿品常常因为模具的误差，会减少一两颗。教你们这个秘诀。”

Wang noted that a key indicator of authenticity lies in the figure's teeth. Genuine Labubu toys feature nine sharp teeth, while counterfeits often have one or two fewer due to mold inaccuracies.

最近一段时间，Labubu全球火爆。海关总署公众号连续发布的《海关大战假布布》也上了热搜。

A series of posts titled "Customs vs Fake Labubu," published by the GAC on its WeChat account, quickly went viral, drawing widespread public attention to one of the agency's core responsibilities: enforcing intellectual property (IP) protection at the borders.

王令浚表示，自己很喜欢看大家在文章下面的评论，网友们都很有才，有的说：“关关的一小布，知产的一大步。”有的留言：“布布只有一位，那就是海关发布。”说明大家都很重视知识产权，自觉支持正版，给大家点赞。

王令浚表示，近年来，中国的潮玩深受全球市场的欢迎。今年前4个月，我国出口的玩偶、动物玩具已突破百亿大关，达到了133.1亿元，增幅达到了9.6%。

Labubu's growing popularity offers a glimpse into the broader global rise of Chinese designer toys. China exported dolls and animal toys worth 13.31 billion yuan ($1.85 billion) in the first four months of this year, up 9.6 percent year-on-year, Wang said.

从中，广大网友知道了海关一项职责——知识产权海关保护，这是根据海关法第44条、第91条行使的一项职责，也就是海关在进出境环节主动查验或依申请扣留侵权嫌疑货物，制止侵犯知识产权的行为，支持和保护创新。

Driven by both innovation and IP, the industry advances through coordinated efforts in law, branding, technology, market expansion, and cultural expression, paving the way for high-end, branded, and international growth and positioning itself as a key platform for global cultural innovation, according to Wang.

自1994年起，我们实施知识产权海关保护，积极参与知识产权全球治理。今年上半年，全国海关共查扣侵权嫌疑货物1.1万批次、3867.5万件。其中，也包含广大网友们关注的山寨Labubu。

In the first half of 2025, China's General Administration of Customs intensified a crackdown on IP rights violations while supporting innovation, seizing 11,000 batches of suspected counterfeit goods totaling 38.68 million items — including fake versions of the internationally popular Labubu figures.

编辑：朱迪齐

来源：中国青年报 环球时报网 中国日报网