最近，泡泡玛特旗下的Labubu火爆全网。线上线下掀起抢购热潮，有人为它通宵排队，甚至争吵动手。目前，官方已宣布暂停在部分国家线下销售。

LABUBU, a popular character from Chinese toy brand POP MART, has taken the internet by storm. With fans queueing overnight and even scuffles breaking out, the brand has suspended in-store sales in several countries.



来源：小红书截图

韩国线下中止销售

Labubu火爆韩国，其门店前大排长龙，甚至有排队购买者因拥挤发生争吵，当地警察出动，在现场维护秩序。6月14日，泡泡玛特韩国官方账号发布公告称将暂时中止Labubu韩国线下销售：

LABUBU has recently become a sensation in South Korea, drawing long queues outside stores. Some customers reportedly got into arguments due to crowding, prompting local police to maintain order. POP MART Korea announced that it would temporarily suspend in-store sales of LABUBU products in the country on Friday.

“由于近期线下销售现场存在潜在安全事故的担忧，本公司将顾客的安全置于首位，并致力于提供更优质的服务，因此决定暂时中止 Labubu毛绒玩偶及Labubu毛绒钥匙扣全系列产品的线下销售。”



来源：泡泡玛特韩国官方账号

英国爆发抢购冲突

此前，由于需求火爆，英国伦敦的斯特拉特福德韦斯特菲尔德购物中心甚至爆发了“斗殴”事件。

A fight broke out at London’s Stratford Westfield shopping center as customers scrambled to buy the toy amid surging demand.

现场视频显示，几名男子拳脚相向，保安和其他顾客奋力阻拦。

由于安全风险上升，泡泡玛特已宣布暂停Labubu在英国的销售，并计划在6月前将该产品从英国门店全面下架。

Footage showed several men involved in a fistfight, with security staff and other customers trying to intervene. As safety concerns mounted, POP MART suspended LABUBU sales in the UK and said it would withdraw the product from all British stores by the end of June.

黄牛抢购需担责

近年来，泡泡玛特推出的潮流玩具受到年轻人追捧。但不容忽视的是，多地出现排队抢购泡泡玛特盲盒的现象，“黄牛抢购问题”一直被外界诟病。

POP MART's designer toys have gained massive popularity among young people in recent years. However, the issue of scalpers bulk-buying its blind boxes and reselling them at inflated prices has drawn widespread criticism.

在二手市场，泡泡玛特潮流玩具也被高价转卖，此次发售的新品怪味便利店系列有的已经被炒到上千元（原价仅199元）。

Some LABUBU toys released this month are being resold for over 1,000 yuan on secondhand platforms — even though their retail price was just 199 yuan.



来源：二手转卖平台截图

律师表示，黄牛若通过正常购买途径批量囤货再高价转售，虽不构成明显侵权，但可能违反反不正当竞争法，扰乱市场秩序。

若为抢购盲盒采用哄抢、殴打劝阻者等暴力手段，根据《治安管理处罚法》规定，可能面临拘留、罚款等处罚；情节严重构成犯罪的，依据《刑法》规定，可能构成故意伤害罪、寻衅滋事罪等，需承担刑事责任。

If scalpers resort to violence — such as pushing, fighting, or assaulting others — they could face administrative detention or fines. In more serious cases, they may be held criminally liable for offenses such as intentional injury or picking quarrels and provoking trouble.

编辑：焦洁

实习生：成偌昕

来源：中国新闻社 澎湃新闻 新闻晨报