Tencent Holdings, China's biggest technology company by market capitalisation, posted a 13% rise in first-quarter revenue on Wednesday, boosted by growth in gaming and AI-enhanced advertising. Tencent, also the world's largest video game company and operator of the WeChat messaging platform, reported revenue of 180 billion yuan ($24.97 billion) for the quarter ended March 31.

按市值计算的中国最大科技公司腾讯控股周三公布，第一季度营收增长13%， 这得益于游戏业务和人工智能增强型广告业务的增长。 腾讯也是全球最大的电子游戏公司以及微信即时通讯平台的运营商， 该公司报告称，截至3月31日的这一季度营收为1800亿元人民币（约合249.7亿美元）。



Net profit for the quarter was 47.8 billion yuan, compared with analyst expectations of 52.2 billion yuan, LSEG data showed.

伦敦证券交易所集团（LSEG）的数据显示，该季度腾讯的净利润为478亿元人民币，而分析师的预期为522亿元人民币。

The revenue growth was led by robust performance in the gaming segment, as the company benefited from regulatory easing in China's gaming sector following stringent restrictions in previous years.

营收增长主要得益于游戏业务的强劲表现， 由于前几年受到严格限制，如今中国游戏行业的监管有所放宽，腾讯从中受益。

For the quarter, domestic gaming revenue rose by 24% to 42.9 billion yuan, and international gaming revenue climbed 23% to 16.6 billion yuan.

该季度，腾讯国内游戏营收增长24%，达到429亿元人民币，国际游戏营收增长23%，达到166亿元人民币。

Titles that drove the growth included "Dungeon & Fighter Mobile", launched in May 2024, and shooting game "Delta Force," which debuted in September.

推动增长的游戏包括2024年5月推出的《地下城与勇士手游》以及9月首发的射击游戏《三角洲行动》。

Tencent has increased its AI investments, and in March said it would allocate a low double-digit percentage of 2025 revenue to capital expenditure, primarily for AI development.

腾讯已加大了在人工智能领域的投资，并于3月表示，将把2025年营收的较低两位数百分比用于资本支出， 主要用于人工智能开发。

This follows the company's 39 billion yuan AI-focused spending in the fourth quarter of 2024.

此前，腾讯在2024年第四季度已在人工智能方面投入了390亿元人民币。

The company has developed its own proprietary large language model Hunyuan, and in March made public a version called T1.

腾讯已开发出自己的专有大语言模型“混元”，并于3月公开了名为T1的版本。

It has also been among the most open of its peers to adopting third-party technology.

腾讯也是同行业中对采用第三方技术最为开放的公司之一。

Tencent became the first major Chinese tech company to integrate technology from DeepSeek, a Chinese AI startup that gained prominence early this year with its release of AI models that rival Western counterparts at lower development costs.

腾讯成为首家整合DeepSeek技术的中国大型科技公司， DeepSeek是一家中国人工智能初创企业，今年年初凭借开发出以较低开发成本与西方同行相媲美的人工智能模型而声名鹊起。

The DeepSeek integration has been rolled out across Tencent's core products, including WeChat - the company's flagship messaging and payment platform with over 1 billion active users - and Yuanbao, Tencent's own AI assistant.

DeepSeek的技术已应用于腾讯的核心产品， 包括微信——腾讯旗下拥有超过10亿活跃用户的旗舰即时通讯和支付平台，以及腾讯自己的AI助手元宝。

Revenues from marketing services for the quarter were 17.7 billion, up 22% year-on-year, partly because of robust AI-driven adtech upgrades whose benefits include more targeted advertising.

该季度，腾讯的营销服务收入为177亿元人民币，同比增长22%， 部分原因在于人工智能驱动的广告技术升级取得了良好效果，其中包括实现更精准的广告投放。

The company's FinTech and Business Services segment, which includes consumer loans, wealth management and cloud services, posted revenue of 27.6 billion yuan, a 16% increase.

腾讯的金融科技及企业服务业务（包括消费贷款、财富管理和云服务） 营收为276亿元人民币，同比增长16%。

素材来源：iYuba