Recently, Honor Mobile officially announced that Xiao Zhan has become its Global Brand Ambassador for the Digital Series, marking the first time the brand has bestowed the highest-tier endorsement title since its inception. On May 16th, Honor's official Weibo account released a poster featuring Xiao Zhan holding the new Honor 400 Series smartphone, accompanied by the caption, "Crisply capturing every authentic moment in life," signaling the official launch of their collaboration. The news quickly garnered significant market attention, sparking lively discussions among fans and tech enthusiasts alike and injecting strong momentum into the pre-launch buzz surrounding the upcoming Honor 400 Series.

近日，荣耀手机正式宣布肖战成为其数字手机全球代言人，此次合作是荣耀品牌成立以来首次设置的最高级别代言人称号。5月16日，荣耀官方微博发布海报，肖战手持荣耀400系列新机出镜，配文“清晰记录生活中每一个真实瞬间”，标志着双方合作正式启动。这一消息迅速引发市场关注，粉丝群体与科技爱好者纷纷热议，为即将发布的荣耀400系列注入强劲话题热度。

The Honor 400 series, serving as the brand's annual flagship lineup, primarily highlights its "200-megapixel Ultra-Clear Portrait Photography" feature. Equipped with the AI Light & Shadow Portrait Engine, it revolutionizes smartphone portrait aesthetics, enabling users to achieve free composition and effortlessly capture various lighting effects. All models in the series adopt a flat-screen design paired with a metal frame, and are powered by a 7000mAh Qinghai Lake battery along with 90W fast-charging technology. The Pro version goes a step further by incorporating the Snapdragon 8 Gen 3 processor and ultrasonic in-display fingerprint technology. According to a disclosure by digital tech blogger "aka Factory Director is Guan", a domestic exclusive version will introduce new color options such as "Ocean Breeze Blue" and "Lunar Silver." Notably, the "Ocean Breeze Blue" variant utilizes a "Flowing Light Brocade" craftsmanship, offering a silk-like texture combined with a three-dimensional pearlescent finish.

荣耀400系列作为品牌年度旗舰机型，主打“2亿超清写真人像”功能，搭载AI光影写真人像引擎，通过重构手机人像美学实现自由构图，让用户轻松定格不同光影效果。产品全系采用直屏+金属中框设计，配备7000mAh青海湖电池与90W快充技术，Pro版更搭载骁龙8 Gen3处理器及超声波屏下指纹技术。数码博主“厂长是关同学”透露，国内特供版将推出“海风蓝”“揽月银”等全新配色，其中“海风蓝”采用“流光织锦”工艺，兼具丝绸触感与立体珠光感。



From a marketing strategy perspective, this collaboration precisely targets the young consumer demographic. The fan profile of Xiao Zhan predominantly consists of female users aged 25-35, aligning closely with the target customer base of the Honor 400 series. According to third-party data monitoring, on the day of the official announcement, pre-orders for the Honor 400 series among female users surged by 400%, and it is anticipated to drive an increase in market share during the second quarter. Industry analysts observe that brands previously endorsed by Xiao Zhan, such as Li-Ning, have all achieved notable sales growth. This collaboration is expected to replicate past successes and assist Honor in achieving breakthroughs in the mid-range market.

从市场策略看，此次合作精准锁定年轻消费群体。肖战粉丝画像以25-35岁女性用户为主，与荣耀400系列目标客群高度契合。据第三方数据监测，官宣当天荣耀400系列在女性用户中的预订量激增400%，预计将带动第二季度市场份额增长。业内人士分析，肖战此前代言的李宁等品牌均实现销量显著提升，此次合作有望复刻成功经验，助力荣耀在中端市场实现突破。

Notably, Honor has recently made multi-dimensional adjustments to address market challenges. In addition to its endorser strategy, the brand launched the Honor Power series in April, which focuses on outdoor long-lasting battery life. Equipped with an 8000mAh battery, the series starts at a price of 1699 yuan after national subsidies. In May, Honor unveiled the Honor GT Pro, a flagship device tailored for gaming performance, priced at 3199 yuan and above after national subsidies. Lin Lin, the Vice President of Honor China, revealed that the brand is stimulating sales through cost-effective models, and Xiao Zhan's inclusion undoubtedly adds significant weight to this strategy. As the new product launch event on May 28th approaches, whether the Honor 400 series can achieve a comeback by leveraging its imaging innovations and celebrity endorsement will become a focal point of industry attention.

值得注意的是，荣耀近期通过多维度调整应对市场挑战。除代言人策略外，品牌于4月推出主打户外长续航的荣耀Power系列，搭载8000mAh电池，国补后售价1699元起；5月发布电竞性能旗舰荣耀GT Pro，国补后售价3199元起。荣耀中国区副总裁林林透露，品牌正通过性价比机型刺激销量，而肖战的加入无疑为这一战略增添了重要砝码。随着5月28日新品发布会临近，荣耀400系列能否凭借影像创新与明星效应实现逆袭，将成为行业关注焦点。