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Lex专栏:阿里巴巴应提高透明度

发布者: sunny214 | 发布时间: 2014-2-7 08:59| 查看数: 861| 评论数: 0|

The most interesting thing about the Alibaba data just disclosed by Yahoo is not so much the Chinese ecommerce giant’s apparent slowdown (name another big company where gross profit growth of 58 per cent would be considered a problem?) but how little public information is available. As a company planning to float with a likely market capitalisation north of $60bn, it will have to get used to disclosing far more data. Why not start now?在雅虎(Yahoo)刚刚披露的阿里巴巴(Alibaba)的营收数据中,最令人感兴趣的,不是这家中国电子商务巨头的利润增速正在放慢(它的毛利润仍然增长了58%,这样的数字放在哪家大公司身上会被认为有问题?),而是该公司的公开信息太少了。作为一家正筹备上市、市值可能超过600亿美元的公司,阿里巴巴将不得不习惯披露更多数据。为何不从现在开始?
If ever there was a must-read company report, it would be this one. Since Alibaba.com, its business-to-business website, was taken private in 2012, all watchers have are Yahoo’s updates. The investor relations team at Japan’s Rakuten reports rising interest in its operations because it operates a similar online marketplace model. The skimpy balance sheet and income data Yahoo reports for Alibaba are better than nothing, but that is all that can be said.如果说哪家公司的业绩报告是必读的,一定非阿里巴巴莫属。自从阿里巴巴旗下B2B网站Alibaba.com 2012年被私有化以来,外界只能到雅虎的最新业绩报告里查找阿里巴巴的消息。日本乐天(Rakuten)的投资者关系团队称,该公司的经营状况正在引发市场更多关注,这是因为它的在线市场模式跟阿里巴巴很相似。雅虎披露的阿里巴巴资产负债表与收入数据非常扼要,虽然好过完全不透明,但也仅此而已了。
The example to follow is Huawei, the privately owned Chinese telecoms equipment maker. Its financial reporting is far from complete and has not yet allayed US political fears that China spies through its networks. But it has helped anyone interested to understand the company better.在披露信息方面,中国民营电信设备制造商华为(Huawei)值得效仿。华为的财务报告远非全面,也未能消除美国政界对于中国通过其网络窃取机密的担忧。但它披露的信息起码能帮助任何感兴趣的人更好地了解它。
Sure, Alibaba has no obligation to report, and asking it to do so is holding it to a higher standard. But the biggest ecommerce company in the world by value of goods traded, and a leading example of Chinese private enterprise, should be an example to others in all respects.没错,阿里巴巴确实没有义务披露自身信息,要求它这么做是对它高要求。但作为以商品交易额计全球最大的电商公司,以及中国民营公司的杰出代表,它应当在各方面都给其他公司做出表率。

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