By the time some 3.3 million viewers tuned in on Jan. 17 to watch the premiere of the American version of

theBritishseriesSkinsonMTV(which,incidentally,wouldn'tshowMadonna'sraunchymusicvideo

"Justify My Love" in 1990), the Parents Television Council (with 1.3 million members, if you're keeping

score) had already deemed it "the most dangerous program that has ever been foisted on your children."

Insubsequentweeks,amidtalkaboutwhethercertainepisodesviolatedchild-pornographystatutes,

advertisers began to flee. The audience dropped off as well.