3月31日，热搜话题词#地球使用费#突然引发网友们的好奇，这到底是个啥？

Outdoor brand Patagonia has sparked online debate with its newly launched "Pay for Earth" initiative, which has quickly become a trending topic on social media.



3月30日，户外品牌Patagonia（巴塔哥尼亚）开启“地球使用费”活动。

简言之，自4月份开始，消费者在该品牌官方旗舰店购买衣服后，首件商品将收取运费15元，每增加一件增加5元，若顾客没有退货，店铺将退还费用；若顾客退/换货，将扣除15元运费，所有未被退还的快递费用将捐赠给环保公益项目。

Starting in April, customers shopping at the brand's official flagship store will be charged a shipping fee of 15 yuan for the first item, with an additional 5 yuan for each extra item. If customers keep their purchases, the shipping fee will be refunded. If they return or exchange items, a 15-yuan fee will be deducted. All non-refunded shipping fees will be donated to environmental projects.



Patagonia官方账号截图

以购买2件产品为例，顾客将支付20元运费；若最终退/换货2件，品牌方将不会退还运费；若最终退/换货1件，品牌方会退还5元运费；若没有产生退/换货，品牌方将退还20元运费，2件以上，以此类推。



Patagonia官方账号截图

该品牌方在社媒发布14页内容解释“地球使用费”，提到2025年双11期间，退货率高达69.7%；2023-2025年巴塔哥尼亚天猫旗舰店因发货产生了190.36吨碳排放，因退货产生的快递导致了40.9吨碳排放……

In a 14-page statement explaining the initiative, Patagonia said that during the 2025 Singles Day shopping festival, its return rate reached 69.7 percent. Between 2023 and 2025, shipments from its Tmall flagship store generated 190.36 tons of carbon emissions, with returns accounting for a further 40.9 tons.

在最后，品牌方还表示，这不是一张冷冰冰的运费调整通知，而是邀请消费者购买前三思，退货前也三思。

The brand said the policy is intended not only to address shipping costs, but also to encourage customers to reconsider purchases and returns. Public reaction has been mixed.



对此，很多网友表示无法理解：





也有网友认可这一品牌的设计理念：




据了解，巴塔哥尼亚是美国知名户外用品品牌，由伊冯·乔伊纳德（Yvon Chouinard）于1973年创立，专注于生产冲浪、攀岩及登山等高性能户外装备。‌‌品牌以简约实用的设计和环保理念著称。



巴塔哥尼亚客服回复

天眼查App显示，Patagonia关联公司上海巴塔户外用品有限公司成立于2016年3月。值得一提的是，该公司曾因对商品作引人误解的虚假宣传、涉及专利的广告未标明专利号和专利种类，两次被上海市浦东新区市场监督管理局处罚，合计罚款4万元。

对此，你怎么看？

来源：中国青年报 橙柿互动 羊城晚报 中国新闻网