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芭比娃娃出新款了:新造型更加接地气

发布者: Candy_hao | 发布时间: 2016-2-6 15:22| 查看数: 1400| 评论数: 0|

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Following a decades-long debate about Barbie's harmfully unrealistic body type, Mattel has finally made a change to the iconic doll.

在公众对芭比娃娃极其脱离现实的身体造型争议数十年后,Mattel最终对这个拥有标志性形象的娃娃做了一些改动。

Today, the toy company unveiled three new Barbie body types: petite, tall and curvy. They are all available on Barbie.com, along with the original doll. Each doll also comes in a variety of skin colors and hair styles.

今天,芭比娃娃玩具公司向公众发布了三款芭比新造型:娇小款,高挑款以及曲形线条款。它们和经典款的芭比娃娃一样,能在芭比官网上买到。三款芭比娃娃以各种肤色和发型呈现。

Time magazine broke the news of the announcement with an exclusive cover story by Eliana Dockterman. The cover image features the new "curvy" Barbie.

时代周刊的Eliana Dockterman以一篇独家新闻首次公布了这则新闻。该杂志封面刊登上了这款新的“曲形线条款芭比”。

"The company hopes that the new dolls, with their diverse body types, along with the new skin tones and hair textures, will more closely reflect their young owners’world," writes Dockterman.

Dockterman写道:“芭比公司希望这些拥有各种身材,带着新肤色及发质的新娃娃,将能更贴切地反映拥有他们的主人的真实世界。”

After countless anti-Barbie protests, psychological studies about the potential harm the doll might do to young girls, and the development of empowering doll alternatives, Mattel is finally taking action, as the increasing demand for change has been reflected in Barbie's continuously plummeting sales in recent years.

抵制芭比娃娃的提议及关于芭比娃娃会对少女们产生不利影响的心理学报告不计其数,芭比娃娃的替代品日益增多,其持续直线下降的销售额也反映出对其改变的需求日渐突出,Mattel最终采取了行动。

As the head of the Barbie brand Evelyn Mazzocco told Time, "The millennial mom is a small part of our consumer base, but we recognize she’s the future."

芭比公司品牌负责人Evelyn Mazzocco 告诉时代周刊:“新时代的年轻辣妈是我们消费群体的很小一部分,但我们认为她们将是未来消费的主流人群。”

The response from many millennials so far is pretty simple: It's about damn time.

目前来自新时代年轻辣妈的回应非常简单:“芭比娃娃就快完蛋了。”

“Yes, some people will say we are late to the game,”Mazzocco told Time. "But changes at a huge corporation take time."

Mazzocco告诉时代周刊说:“是的,有人会认为我们这场变革太晚了,但一家大公司的变革需要很长的时间。”


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