12月5日，淘宝闪购发布消息，即日起，“饿了么”App在更新至最新版本后将全面焕新为“淘宝闪购”。

Alibaba has rebranded its food delivery platform Ele.me as Taobao Shangou, or Taobao Flash Sale, integrating it more closely with the main Taobao ecosystem for instant retail. The change takes effect immediately for users who update to the latest version of the app, as announced by Taobao Flash Sale on Friday.



与此同时，原涉及“饿了么”品牌表达的各个场景，近期也将陆续完成向“淘宝闪购”的升级。

The transition will extend beyond the app itself. All customer-facing brand elements and touchpoints currently carrying the Ele.me name are scheduled to be updated to reflect the new "Taobao Flash Sale" identity in the coming period.

来源：长安街知事