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【VOA】增强现实在艺术中的运用

发布者: 千缘 | 发布时间: 2020-1-21 01:04| 查看数: 69| 评论数: 0|帖子模式



During a recent art event in Oakland California, passersby got more than they bargained for. When viewing a mural through an app on their smartphone, the dinosaur came to life and ran away. The project was part of a demo by Artivive, a company that offers an augmented reality app for artists to give their traditional artwork a digital life. We have artists all over the world in more than 92 countries which has been awesome and their reaction is actually mind blowing.

最近在加州奥克兰举行的一场艺术活动中,路人获得超乎想象的收获。当他们通过智能手机上的应用程序观看一幅壁画时,会发现这只恐龙苏醒了,然后逃跑了。该项目是Artivive演示的一部分。Artivive公司为艺术家提供增强现实应用程序,可以让传统艺术作品变得数字化。我们有来自世界各地92多个国家的艺术家,他们的表演非常棒,他们的反应令人印象深刻。

Because we are the first platform for augmented reality in which they can easily create content. Artists use Artivive bridge. They firm software to upload an image of their artwork. They can then add simple digital layers of various levels of transparency or opt for a more sophisticated version that guides them through more advanced animation. Once the art has the new digital layer, anyone with a smartphone or a tablet can view the artwork in augmented reality via the app. Artivive is not just for modern artwork. The company has worked with museums to add digital ears to several classical pieces. They sell much more tickets to Artivive and because you know, people have this new experience, and they also know reached a new target audience which is Millennials and people who already have their smartphone in their hands.

因为我们是第一个可以轻松创建内容的增强现实平台。艺术家使用Artivive 桥。他们安装软件上传自己作品的图片。然后,他们可以添加不同透明度的简单数字层,或者选择更复杂的版本,通过更高级的动画指引创作。一旦艺术品有了新的数字层,任何拥有智能手机或平板电脑的人都可以通过应用程序在增强现实中查看艺术品。Artivive不仅仅用于现代艺术品。该公司已与博物馆合作,让几件经典作品也变的数字化。因为Artivive,售出的票更多 ,人们有了这种新的体验,他们也知道他们的新目标受众是千禧一代和已经拥有智能手机的人。

But what about copyright issues? And will classical painters approve of these new augmented reality digital layers on their work? The copyright issues are still to be found out, because the question is who owns the digital layer in the digital space over that painting. While the great masters cannot weigh in. There is no doubt that augmented reality is changing the way people experience art today.

但是版权问题呢? 古典画家会赞成这些新的增强现实数字层运用在其作品中吗?版权问题还有待发现,因为问题是谁拥有这幅画的数字空间的数字层。而大师们却不能参与其中。毫无疑问,增强现实正在改变今天人们体验艺术的方式。


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