摘要：英国《每日邮报》报道，亚马逊近期发布了最新的7寸和8.9寸屏Kindle平板电脑。新款平板处理速度是老款的三倍，并且拥有目前市场上最佳画质的触摸屏。

　　Amazon launches 'three times faster' Kindle Fire HDX tablets with best screens on the market to lure customers from Google and Apple

　　Amazon is refreshing its line-up of tablet computers with two new devices, both called Kindle Fire HDX while taking a serious swipe at its competitors who continue to dominate the market.

　　One of its new tablets has a 7-inch screen, while the other is 8.9-inch version and both are said to be three times faster than the previous generation, as well as lighter and thinner.

　　Both also have have sharper, more colourful displays that feature more pixels per inch than the latest iPad, or Google's new Nexus 7.

　　The 7-inch model has a screen resolution of 1980 x 1200, giving a PPI of 330, while the 8.9-inch, 2560 x 1600 display has a 339 PPI.

　　By comparison, the current iPad with Retina Display runs PPI of 264, while the new Google Nexus 7, quoted as having the best tablet screen on the market, has 323 PPI.

　　The 7-inch model is now 8mm thick and weighs 303g - down from 10mm and 394g. Whereas the 8.9-inch model is 8mm thick, down from 9mm, and weighs 374g.

　　Prices and release dates for the UK have not yet been announced.

　　Additionally, to help people who have not owned tablets before the new Kindles come with a feature called 'Mayday', which lets users speak to a live customer service representative in a video window when downloading apps or using certain features.

　　The helpers can explain new features or troubleshoot problems while guiding users with on-screen hand scribbles. They can even take control of the device remotely.

　　CEO Jeff Bezos introduced the feature, saying it is 'completely unique' and takes advantage of Amazon's massive cloud computing and customer service infrastructure. It also builds on Amazon's reputation for excellent customer service.

　　'You shouldn't have to be afraid of your device,' Bezos said.

　　In a demo, Bezos asked an on-screen customer service representative to recommend an app. The rep suggested Angry Birds: Star Wars II, while also giving instructions on how to set time limits on various activities for children.

　　While the new Kindles are upgraded in several ways, Amazon also cut the price on what will be its entry-level, updated 7-inch tablet, the Kindle Fire HD with 8GB of memory now costing $139 in the U.S.

　　Between May and July, Kindles accounted for 17 per cent of all tablets sold in the U.S. compared to 48 per cent for Apple's iPad and 8 per cent for Samsung's Galaxy line, according to NPD.

　　Globally, Amazon's shipments between April and June were down 59 per cent from a year earlier, at 470,000.

　　This is compared to 14.6 million for Apple's iPad, down 17 percent from a year ago, and 10.8 million for Samsung's Galaxy line, up 539 per cent. Amazon sells most of its Kindles around the Christmas holidays, Baker said.

　　Beyond the improved specifications, Amazon also unveiled more features that incorporate data from its IMDb movie database partner.

　　With the newer tablets, users who turn on the 'X-ray' feature can see a small window that lists the name of a song that is playing in some TV shows and movies.

　　One tap brings up the option to buy the song. Users can also look for all music in a show and zip to the exact spot where a particular song is playing.

　　People who have set up Amazon's video player as an app on their TVs or through game consoles can also follow along in real-time on their tablets, getting information on actors and trivia related to the shows on their larger screen.

　　Music lovers can see song lyrics when they play songs bought from Amazon, lyrics are highlighted as they are sung and tapping on the lyrics will zip to the appropriate point in the song.

　　Bezos said these services are only possible because Amazon provides the hardware, operating system, applications, cloud infrastructure and services for the devices.

　　The 'hardest and coolest' services such as its Mayday service lie at the intersection of 'customer delight' and 'deep integration through the entire stack,' he added.

　　Amazon also unveiled new 'origami covers' that lie flat when closed over the screen but can be folded and snapped into place as a stand that works both in horizontal and vertical position. They'll come in seven different colours in the U.S for between $45 and $70.

英国《每日邮报》报道，亚马逊近期发布了最新的7寸和8.9寸屏Kindle平板电脑。新款平板处理速度是老款的三倍，并且拥有目前市场上最佳画质的触摸屏。

　　新款7寸屏的分辨率是1980X1200像素，8.9寸屏的分辨率则达到了2560X1600像素，画质和色彩表现均优于最新款的苹果iPad，也胜过谷歌的Nexus 7。7寸屏的平板电脑厚度仅为8毫米，重303克，8.9寸屏的平板厚度同样为8毫米，重374克。

　　两款产品均配备目前市场顶级的4核高通骁龙800处理器，处理图片的速度是之前的四倍。目前美国市场8GB内存的7寸屏电脑售价为229美元，8GB内存8.9寸屏的售价为379美元。

　　新款特别为此前未使用过平板电脑的用户设计了一个新功能。用户在下载应用软件或使用某种功能时可以与客服代表通过视频窗**流。客服代表可以向用户介绍新的产品功能或者指导用户解决问题。他们甚至可以远程控制用户的电脑。

　　亚马逊首席执行官杰夫?贝佐斯称赞这一新功能“独一无二”，它利用了亚马逊庞大的云电脑技术和客服基础设施，并将有助于树立亚马逊卓越的客服声誉。