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【VOA】探索美国纳帕谷最古老的酒庄

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千缘 发表于 2019-11-26 03:08:55 | 显示全部楼层 |阅读模式
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The Oldest Winery in Napa Valley

The look for here is, squish the skin to see what color we have and so we’re getting… so we’re starting to get some good color. So, these are in the process of turning. But you can see the inside is, the inside is pulp, is not red. My name’s Peter Mondavi Junior. I’m co proprietor of Charles Krug Winery here in Napa Valley, also serve as the Board of Directors as well. But really at this point, play an ambassador for the brands around the country here in the United States, and do work with our team on a strategic level. So, what’s great about having the oldest winery in Napa Valley, is the rich history, the heritage, the authenticity that comes with that, with that legacy. Some of the challenges that we face are, how do we keep it fresh? How do we keep it relevant with the newer, the younger consumers? How do we introduce them to, not only the history, but to our really cutting-edge winemaking that we have here at Charles Krug. My wine knowledge has been gained through, some people say, the school of hard knocks, just being here working in it. My education, I have a Bachelors in Mechanical Engineering and then a Masters and an MBA in Management. So, I supplemented my knowledge that I gained here, working directly with winemaking and vineyard growing, with that of business and engineering as well which really helps out in the winemaking process. Describing a beautiful wine is, I think, akin to or parallel to describing art. It’s really a personal experience and our wines are a reflection of us, our passion. Now what I love about a great wine is a wine that really expresses the varietal, whether it’s Cabernet or Sauvignon Blanc. It expresses where it’s been grown because you can grow the same grape in different areas and will taste distinctly different. We like to express that, and it should be balanced. We are sustainable here at Charles Krug, as are many of the wineries and wine growers here in Napa Valley. We’re extremely sensitive to the environment, the local environment, and when we talked about sustainability, it’s really a very broad spectrum of sustainability, not only in the vineyards, but society here, living conditions,so that this winery, this Napa Valley, will be here for generations to come, as one of the great wine growing regions of the world.

我们要做的是把它在手中挤压,然后观察它的颜色,你看这个颜色就非常不错。这都是它们生长变化的过程,你可以看到它里面的果肉并不是红色的。我叫彼得·蒙达维,是纳帕谷查尔斯·克鲁格酒厂的共同所有者,也是董事会的成员。但其实我在美国各地作为品牌大使进行宣传,并在战略层面上与我们的团队合作。所以,在纳帕谷拥有最古老的酒庄,这件事的伟大之处在于我们拥有丰富的历史遗产,以及存在于这遗产之中的真实性。我们面临的一些挑战包括,要如何保持新鲜感?要如何保持产品与年轻的新消费者之间的关系?我们要如何向他们介绍我们的历史,以及我们在查尔斯·克鲁格酒厂这里拥有的真正尖端的酿酒技术。有些人说,我在葡萄酒方面的知识是通过在生活中不断历经磨难而获得的,但其实我只是一直在这里工作。至于我的教育背景,我拥有机械工程学士学位,还有管理硕士和MBA学位。所以我在这里获得的知识其实是一种补充,从事酿酒和葡萄园种植事业,商业和工程方面的知识在酿酒过程中真的很有帮助。我认为,要描述葡萄酒的美妙类似或等同于去描述艺术。这是一种个人体验,我们的葡萄酒反映了我们本身,反映了我们的激情。现在,我最喜欢的是那种能够体现出品种的葡萄酒,无论是赤霞珠还是长相思。它能够体现出自己的生长地,因为你可以在不同的地区种植同种类的葡萄,它们的味道会明显不同。我们喜欢表达这一点,它应该得到平衡。我们在查尔斯·克鲁格酒厂的发展时可持续的,纳帕谷的许多葡萄酒厂和葡萄酒种植者也是如此。我们对环境、当地环境非常敏感,当我们谈到可持续发展时,它实际上是一个非常广泛的可持续发展范围,不仅是在葡萄园,还有这里的社会、生活环境都是如此,所以这个酒厂、甚至纳帕谷,将作为世界上伟大的葡萄酒产区之一世世代代留在这里。



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