Nearly 40 percent of college students in China have followed internet celebrities on social media platforms, according to a blue book review regarding China’s society released by Chinese Academy of Social Sciences on Dec. 25.
The report also found that about 10 percent of the students who are in the process of earning vocational education degrees pay attention to internet celebrity posts practically on a daily basis, 3.4 percentage points higher than college students.
报告还发现,约有10%的高职生基本每天都会查看网红动态,这一情况比本科生高出3.4%。
Statistics showed that 41.7 percent of undergraduates follow game players, and 31.6 percent follow beauty bloggers.
调查结果表明,有41.7%的大学生关注游戏类网红,31.6%的大学生关注美妆类网红。
In addition, online celebrities in cooking, fashion shows, as well as in outdoor activities as well as the tourism sector are also attractive to college students. They are respectively followed by 25.9, 16.6 and 16.0 percent of the student followers.
Sports and technology channels are respectively favored by 19.0 percent and 16.2 percent of male followers, while 38.0, 23.5 and 23.2 percent of the female students follow food, gaming and shopping channels.