近日，河南南阳一家名为“渝见小面”的面馆收到了法院传票，被全国连锁品牌“遇见小面”起诉商标侵权。相关话题迅速登上热搜，引发网友热议。

A small noodle shop in Nanyang, Henan province, recently found itself at the center of a trademark dispute after receiving a court summons from the national chain "Yujian Xiaomian" (Meet Noodles). The lawsuit was filed against a local eatery using the Chinese name "渝见小面", which shares the same pronunciation as the chain's trademarked name "遇见小面" but uses a different first character, sparking heated debate online.



6月13日，遇见小面相关负责人向南都湾财社记者表示，品牌方注意到，近日公司委托的第三方律所对河南南阳“渝见小面”发起的商标维权行动，引发了广泛关注和讨论，了解情况后，企业已第一时间沟通撤销对“渝见小面”的诉讼，并反思商标维权行动的流程。遇见小面也是从一家小店发展到今天，深知创业不易，尊重每一位经营者的辛勤付出。

On Saturday, a representative of the chain told media that the company had taken note of public concern over the trademark enforcement action, which had been initiated by a third-party law firm. After reviewing the case, the company said it had requested the lawsuit be withdrawn and would re-examine its trademark enforcement procedures.

The brand also said it understood the challenges faced by small business owners, noting that it had itself grown from a single storefront and respected the efforts of entrepreneurs.

同日，“渝见小面”老板娘向南都湾财社记者表示，她于6月12日晚收到声称是对方律师的信息，称遇见小面已准备撤销起诉。至于后续是否延用“渝见小面”名称，她表示暂不确定。

此前报道

据河南民生频道报道，6月11日，河南南阳一家名为“渝见小面”的面馆被知名小面品牌“遇见小面”起诉商标侵权。面馆老板毛女士（化名）哭诉称，对方律师表示，如果协商撤诉的话，她需要赔偿七八千元。

According to an earlier report by Henan Minsheng Channel, the owner of the Nanyang shop, surnamed Mao, said the law firm handling the case had offered to settle the dispute out of court for between 7,000 and 8,000 yuan (about $975–$1,115).



“遇见小面”代理律师在接受采访时表示，双方的经营范围都是餐馆，主营的都是小面，“渝见小面”与“遇见小面”四个字中有三个字一样，构成整体相似。律师还表示，要考虑整体环境和音意整体比对，不能只看单个字的字形差异。



图源：网络

面对原告方面的说法，毛女士表示难以接受。她表示，自己和丈夫两年前在南阳开了这家重庆小面馆，夫妇二人都是重庆人，在店名中使用“渝”（重庆的简称）字，意在表达正宗重庆风味，完全没有攀附品牌的主观意图。毛女士表示：“我就是重庆人，字音、读音、字形都不一样，我没有刻意模仿你来赚钱。”

Mao said she and her husband, both from Chongqing, opened the noodle shop two years ago and chose the character "Yu", the commonly used abbreviation for Chongqing, to emphasize the restaurant's regional roots. She said they had no intention of imitating the well-known chain.

此外，毛女士认为，店铺的经营范围仅限于南阳本地，客户群体主要是周边两三公里的居民，不会对主营一线城市的“遇见小面”生意造成实际影响。

据了解，“遇见小面”是一个起源于广州的连锁餐饮品牌，截至2025年底已在全国开设数百家门店，并于2025年12月在香港交易所成功上市。




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律师：本案大概率不构成商标侵权

北京德和衡律师事务所副总裁、高级权益合伙人陈燕红告诉中青报·中青网记者，本案大概率不构成商标侵权。

依据《商标法》《商标侵权判断标准》相关条文来看，商标读音近似、部分文字重合，不直接成立商标侵权，商标近似判定，需结合音、形、义、整体标识、消费场景综合判定。司法裁判核心参考标准为消费者品牌来源混淆可能性，同时一般要求商户具备主观仿冒恶意，两项条件通常缺一不可，仅凭单纯文字、读音近似，大概率无法定性商标侵权。

Chen Yanhong, a senior partner at Beijing DHH Law Firm, told China Youth Daily that the case may not constitute trademark infringement. Under China's Trademark Law and related standards, phonetic similarity or overlapping characters alone do not automatically amount to infringement. A proper assessment requires consideration of pronunciation, appearance, meaning, overall branding and business context.

Courts generally look for evidence that consumers were likely to be confused and that there was intent to imitate an existing brand. Without clear evidence of both, similarity in pronunciation or characters alone is unlikely to be sufficient to establish trademark infringement.

本起事件中需要关注到：第一，“渝”为重庆市法定行政区划简称，属于商标法项下公共通用地理词汇，经营者善意使用地域简称标注菜品产地、籍贯，属于法定正当使用行为。“遇见小面”品牌可以把“遇见”注册为私有商标，但无权独占“渝”这个地域用字、垄断“yu”这个读音。

第二，“渝见小面”店铺所在地南阳并无“遇见小面”线下门店，品牌未形成本地市场知名度，本地餐饮消费公众可能没有品牌认知基础，大概率不存在关联关系、品牌来源混淆的客观基础。

第三，“渝见小面”这家夫妻小店门头、装修、菜品全盘独立，可能并不存在模仿、蹭热度行为。店主本就是重庆人，取名可能只是标注家乡风味，主观无侵权故意。

律师指出，“遇见小面”作为港股上市的大型企业有商标维权权利，这无可厚非，但维权要有边界，维权打击的是刻意山寨、高仿蹭流量的门店，而非本分经营、用地域简称取名的小微商户。

来源：中国青年报 潇湘晨报 河南民生频道 中国新闻社 网友评论

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