
Wendy's had a drop in same-restaurant sales in the fourth quarter as weakness in its U.S. business persisted.
由于美国业务持续疲软,温迪汉堡第四季度同店销售额出现下滑。
Same-restaurant sales fell 10.1%, compared with the 8.5% decline that analysts had expected. This drop was mostly driven by the U.S., where same-restaurant sales fell 11.3%, while they were down 2% internationally.
同店销售额同比下降10.1%,高于分析师预期的8.5%降幅。 这一下滑主要受美国市场拖累,美国同店销售额下降11.3%,而国际市场仅下降2%。
"Our fourth-quarter performance was in line with our expectations, reflecting the challenges we anticipated," interim Chief Executive Ken Cook said.
“我们第四季度的业绩符合预期,反映了我们所预料到的挑战,”临时首席执行官肯·库克表示。
Wendy's stock was trading down 5.3% at $6.89 just before the market opened Friday. It closed Thursday at a 13-year low after sliding nearly 50% over the past 12 months.
周五开盘前,温迪汉堡股价下跌5.3%,至6.89美元。 周四收盘时,该股已创下13年新低,过去12个月累计下跌近50%。
The report comes as Wendy's is working to close a number of U.S. restaurants in an attempt to turn around performance. The company plans to close 5% to 6% of its roughly 6,000 U.S. locations, Cook said Friday.
在发布这份报告之际,温迪汉堡正努力关闭多家美国门店, 以改善业绩。 库克周五表示,公司计划关闭约6000家美国门店中的5%至6%。
Now, executives are trying to figure out how to get customers to come back. The company conducted research throughout the fourth quarter to better understand how consumers view the brand and what makes them visit the restaurant. Based on the findings, Wendy's needs to have more affordable prices on an everyday basis, rather than offering limited-time deals, Cook said.
目前,公司高管正试图找出吸引顾客回流的方法。 第四季度,公司开展了调研,以更好地了解消费者对品牌的看法以及吸引他们到店消费的原因。 库克表示,根据调研结果,温迪汉堡需要提供更实惠的日常价格,而非仅提供限时优惠。
"We swung the pendulum too far toward limited-time price promotions instead of everyday value," he said.
“我们在限时价格促销上用力过猛,而忽视了日常价值,”他说道。
Wendy's announced in November a plan to close U.S. stores as lower-earning consumers were pulling back on dining out. So far, Wendy's has closed 28 restaurants and conducted research about how different franchises are reporting, management said.
温迪汉堡于11月宣布了关闭美国门店的计划, 原因是低收入消费者减少了外出就餐。 管理层表示,截至目前,温迪汉堡已关闭28家门店,并就不同加盟商的业绩情况开展了调研。
The rest of the planned closures are expected to happen during the first half of 2026. Wendy's anticipates full-year adjusted earnings per share of 56 cents to 60 cents, below the 86 cents analysts are projecting.
其余计划关闭的门店预计将于2026年上半年完成。 温迪汉堡预计全年调整后每股收益为56美分至60美分,低于分析师预期的86美分。
Management anticipates U.S. same-restaurant sales will decrease again in the first quarter, with sequential improvement throughout the year.
管理层预计,美国同店销售额将在第一季度再次下滑,但全年将逐步改善。
Fourth-quarter revenue fell 5.5% to $543 million. Analysts surveyed by FactSet had forecast revenue of $537.2 million.
第四季度营收下降5.5%,至5.43亿美元。 FactSet调查的分析师此前预测营收为5.372亿美元。
The decline in U.S. sales was driven by a decrease in traffic, Wendy's said.
温迪汉堡表示,美国销售额的下降是由客流量减少所致。
Sales were also dented by lower advertising funds revenue, franchise loyalty revenue and franchise fees. Marketing spend was down significantly because Wendy's front-loaded its ad spending at the start of 2025, Cook said.
广告基金收入、加盟商忠诚度收入和加盟费下降也对销售额产生了影响。 库克表示,营销支出显著减少,因为温迪汉堡在2025年初就提前投入了大部分广告费用。
Net income was $26.5 million, or 14 cents a share, compared with $47.5 million, or 23 cents a share, a year earlier.
净利润为2650万美元,即每股收益14美分,而去年同期为4750万美元,即每股收益23美分。
Stripping out certain one-time items, adjusted per-share earnings were 16 cents, ahead of the 14 cents anticipated by analysts, according to FactSet.
据FactSet调查,剔除某些一次性项目后,调整后每股收益为16美分,高于分析师预期的14美分。
本文来自公众微信号:爱语吧英语
|
|