演讲题目：What if you could talk to your favorite character in a movie?

演讲简介：

想象一下，观看一部电影，其中主角转过身来，直直地看着你，然后问接下来该怎么做。这就是人工智能工程师克里斯托夫·拉森所设想的娱乐的未来形态，它包含着互动式的、由人工智能驱动的故事，你不仅观看这些故事，还能参与其创作过程。他阐述了这可能对故事叙述方式产生的影响，设想了一个场景：创作者利用生成式人工智能来设定故事背景，然后让观众掌控故事的后续发展。



中英文字幕

An image of the Mona Lisa with a twist, TEDAI, on the surface of the Moon.

一幅带有独特风格的蒙娜丽莎画像，TEDAI，出现在月球表面。

A 3D fantasy world that you can see being explored here.

您可以在这里看到正在探索的3D幻想世界。

What do they have in common?

它们有什么共同点？

They weren't created by humans in the traditional sense.

它们不是传统意义上的人类创造的。

They were generated by AI.

它们是由人工智能生成的。

That is the very beginning of what I call content 3.0.

这就是我所说的内容3.0的开始。

It opens up possibilities we've never had before.

它开辟了我们以前从未有过的可能性。

Co-creating content together between storytellers, artists, creators, and us viewers.

故事讲述者、艺术家、创作者和我们观众之间共同创作内容。

Interacting with their creations, talking with their characters,

与他们的创作互动，与他们的角色交谈，

exploring their worlds and each and every one of us leaning into what we enjoy most in their creations.

探索他们的世界，我们每一个人都倾向于研究他们的创作中自己最喜欢的东西。

I expect this to have as profound an impact on the media and entertainment landscape as the shift from scheduled broadcasting to on-demand streaming.

我预计这将对媒体和娱乐格局产生与从定时广播到点播流媒体的转变一样深远的影响。

A true paradigm shift that will make experiences more engaging than ever.

这是一个真正的范式转变，将使体验比以往任何时候都更具吸引力。

Let's unpack what this could look like.

让我们解开这可能是什么样子。

To do so, we'll use a taxonomy of digital content.

为此，我们将使用数字内容的分类法。

Content 1.0 is content that is just viewed by you.

内容1.0是您刚刚查看的内容。

I use the word "view" today for all types of content we can experience.

我今天使用“查看”这个词来指代我们可以体验的所有类型的内容。

Content 2.0 is possibly uploaded by you.

内容2.0可能是您上传的。

Think about modern social media.

想想现代社交媒体。

Content 3.0 is generated by you.

内容3.0由您生成。

Professionals may have trained the models, prepared the setting for it, but in the end, you are a part of creating it.

专业人士可能已经训练了模型，为其准备了设置，但最终，你自己是创建它的一部分。

Let's have a closer look.

让我们仔细看看。

Content 1.0 is professional.

内容1.0是非常专业的。

Often many people come together to create it and the best experiences for their audience.

通常许多人聚集在一起为观众创造最佳体验。

Think about books, articles, music, movies, games, etc.

想想书籍、文章、音乐、电影、游戏等。

It made and makes a lot of money on the internet.

这些在互联网上赚了很多钱。

It's also very expensive to make.

其制作也非常昂贵。

Entire companies are built around creating it, owning their distribution channels, and aiming to shape pop culture.

整个公司都围绕着创造它、拥有自己的分销渠道并旨在塑造流行文化而建立。

Content 2.0 is personal.

内容2.0是私人化的。

What started with simple home pages for everyone, memes and blogs,

从每个人的简单主页开始，模因和博客，

evolved to include content with increasing fidelity as consumer recording devices became more prevalent and media-sharing platforms more powerful.

随着消费者录音设备变得更加流行和媒体共享平台更加强大，内容的保真度不断增加。

This culminates in modern social media.

这在现代社交媒体上达到了顶峰。

With billions of people creating and sharing content.

数十亿人创建和共享内容。

Between content 1.0 and 2.0, we expect to create over 100 zettabytes of data in 2025 alone.

在内容1.0和2.0之间，我们预计仅在2025年就能创建超过100ZB的数据。

If we could set up an HD camera back in time, recording three gigabytes an hour, a typical HD video stream,

如果我们可以设置一个高清摄像机，每小时记录3GB，典型的高清视频流，

this camera would have to start recording 3.8 billion years in the past to record this amount of data.

这台相机必须在过去的38亿年前开始记录才能记录这么多的数据。

There would not be much motion to watch at first, since that is way before the dawn of complex life on Earth.

一开始不会有太多的运动可观看，因为那是在地球上复杂生命出现之前。

If this were a 20-episode TV show, the entire period of dinosaurs would just be maybe one episode.

如果这是一部20集的电视节目，那么整个恐龙时代可能只是一集。

And 300,000 years of human history would barely register in the credits.

而30万年的人类历史几乎无法记录在片尾字幕中。

If we are lucky, as a teaser for the next big thing.

如果我们幸运的话，可以作为下一件大事的预告片。

That is how unbelievably much content that is.

这是多么令人难以置信的内容。

And that is just what we're expected to add in 2025 alone.

这正是我们预计仅在2025年就会增加的内容。

Now, this great amount of data and content is what powers the dawn of AI models and overall content 3.0.

现在，大量的数据和内容是人工智能模型和整体内容3.0曙光的动力。

It is generative.

它是生成的。

With these amounts of data and content, AI models can learn to understand it, even to reproduce it and produce it.

有了这些大量的数据和内容，人工智能模型可以学会理解它，甚至复制它和产生它。

For instance, large language models need no introduction today.

例如，大型语言模型今天不需要介绍。

GPT-3 was trained on hundreds of billions of words.

GPT-3被训练了数千亿个单词。

Texts from articles, books, social media posts, code.

来自文章、书籍、社交媒体帖子、代码的文本。

When you prompt it, it will rely on what it has seen before to create a likely continuation.

当您提示它时，它将依赖于之前看到的内容来创建可能的延续。

But content 3.0 goes beyond text, and other models can do this for other modalities: code, images, music,

但内容3.0超越了文本，其他模型可以为其他模式做到这一点：代码、图像、音乐、

all of these are starting to look pretty good.

所有这些都开始看起来相当不错。

Even video is getting interesting.

甚至视频也变得越来越有趣。

Let's have a look at what TED AI could look like in the future.

让我们来看看TED人工智能未来会是什么样子。

The very first TED conference was held in Monterey, California.

首届TED会议在加利福尼亚州蒙特利举行。

And that one, on the Moon.

还有那个，在月球上。

Let's see when we'll get there.

让我们看看什么时候能到达那里。

But in the meantime, we have this preview thanks to state-of-the-art video and audio models.

但与此同时，由于最先进的视频和音频模型，我们有了这个预览。

Now, can we take this to another level?

现在，我们可以把这个提升到另一个水平吗？

What if instead of creating a video clip shot from a single viewpoint,

如果不是从单一视角创建视频剪辑，

we could create an entire world where you can explore every angle and you can look around every corner?

我们可以创造一个完整的世界，在那里你可以探索每个角度，你可以环顾每个角落？

That is what I'm currently working on as a co-founder of World Labs.

这就是我作为世界实验室联合创始人目前正在从事的工作。

At World Labs, we are building systems that let you interact with spatial intelligence, understanding, reasoning about, and generating spatial data.

在世界实验室，我们正在构建能够与空间智能交互的系统，实现对空间数据的理解、推理与生成。

The rooms you see here don't physically exist.

您在这里看到的房间实际上并不存在。

They have been generated.

它们已经产生了。

Our models can do that from a single image.

我们的模型可以从单个图像中做到这一点。

For artists, creators, developers, and sometimes just to enjoy a beautiful, fantastical environment.

适合艺术家、创作者、开发者，有时只是为了享受美丽、梦幻般的环境。

Our models can do this because we help them interpret vast amounts of data in a spatial way.

我们的模型能够做到这一点，因为我们帮助他们以空间方式解释大量数据。

For example, this video of a walk through San Francisco you see on the bottom left.

例如，您在左下角看到的这段穿越旧金山的视频。

Our models then learn to understand what 3D worlds look like, how they can be explored and generated.

然后，我们的模型学习了解3D世界是什么样子，以及如何探索和生成它们。

So now we have defined and understand this taxonomy and the different types of content.

所以现在我们已经定义并理解了这个分类法和不同类型的内容。

But is this everything content 3.0 is ever going to be?

但这就是内容3.0的全部内容吗？

When I look at the models we just talked about, I see them as pieces of a puzzle and the beginning of something instead of its conclusion.

当我查看我们刚刚谈论的模型时，我将它们视为拼图的碎片，是某件事的开始，而不是它的结论。

Of course, we can use content 3.0 models as tools to create more of content 1.0 and 2.0.

当然，我们可以使用内容3.0模型作为工具来创建更多内容1.0和2.0。

Just imagine: a streaming service where you describe your dream movie and it appears in minutes.

想象一下：一个流媒体服务，您可以描述您梦想的电影，它会在几分钟内出现。

A social platform where you upload a video and it's just a prompt, and it is immediately transformed into a professional influencer clip.

在一个社交平台上，您上传视频，这只是一个提示，它会立即转化为专业影响者剪辑。

So all of this may become a reality, but I think it's still not realizing the full potential of these models.

所以所有这一切都可能成为现实，但我认为仍然没有充分发挥这些模型的潜力。

And this is where I start to dream about new kinds of storytelling, interactive worlds and experiences,

这就是我开始梦想新的讲故事、互动世界和体验的地方，

about characters that we can interact with in so much more natural ways than just dialogue boxes,

关于我们可以以比对话框更自然的方式与角色互动，

about worlds that we can explore with no artificial boundaries, about narratives that are not predetermined.

关于我们可以探索没有人为边界的世界，关于未经预先确定的叙述。

Since being a teenager and playing 3D games, developing mods, levels, characters, my journey has taken me further in this direction,

自从十几岁时玩3D游戏、开发模组、关卡、角色以来，我的旅程让我在这个方向上走得更远，

and I think now we have an opportunity to take a huge leap forward thanks to content 3.0.

我认为现在我们有机会通过内容3.0实现巨大的飞跃。

The reason is that we can now create interesting content at or above the rate of consumption.

原因是我们现在可以以或高于消费率的速度创建有趣的内容。

This is all currently rapidly evolving, and I'm excited to see how it will develop over the next years.

这一切目前正在迅速发展，我很高兴看到它将在未来几年如何发展。

So in short, content 1.0 is just viewed by you.

简而言之，内容1.0只是由您查看的。

Content 2.0 is possibly uploaded by you.

内容2.0可能是您上传的。

Content 3.0 is generated by you or together with you.

内容3.0是与您自己生成或与您一起生成的。

Even more, going forward, I expect you'll be in it and a part of the story or interacting with it.

更重要的是，展望未来，我希望你能参与其中，成为故事的一部分或与故事互动。

The best storytellers of a generation will always tell the best stories with the tools they have.

一代人中最好的故事讲述者总是会用他们拥有的工具讲述最好的故事。

Content 3.0 gives them that.

内容3.0给了他们这一点。

An entirely new set of tools that we are just beginning to understand and explore.

一套全新的工具，我们才刚刚开始理解和探索。

These tools will require new skills to master, and a new generation of artists will show us what that can look like.

这些工具将需要掌握新的技能，新一代的艺术家将向我们展示它的样子。

So what do you think, Mr. Bond?

那么您怎么看，邦德先生？

Hey, Chris. Content 3.0 will be awesome, let's go.

嘿，克里斯。内容3.0会很棒，我们走吧。

Thank you.

谢谢。

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