During the 2025 National Day holiday, young singer Ziyu’s music festival vlogs became a major trending topic on social media. From Yancheng to Ezhou, and from Tianjin to Qingdao, he connected seven cities through eight music festival performances, attracting over 400,000 attendees in total. Tickets selling out within seconds became a recurring spectacle. What truly set the internet ablaze, however, was not just the dazzling lights on stage, but a mutual emotional journey sparked by 528 ice-blue roses—when fans’ carefully arranged flowers became a romantic bond within city communities, and the artist’s heartfelt response turned into tears and smiles captured in his vlogs, redefining the relationship between idols and fans in China’s entertainment industry.

2025年国庆假期，青年歌手梓渝的音乐节vlog成为社交媒体热议焦点。从盐城到鄂州，从天津到青岛，他以8场音乐节演出串联起7座城市的文旅狂欢，累计吸引超40万人次观众，门票“秒售罄”的盛况屡次上演。而真正引爆话题的，不仅是舞台上的璀璨星光，更是一场由碎冰蓝玫瑰引发的双向奔赴——当粉丝的528朵定制鲜花成为城市社区的浪漫纽带，当偶像的真诚回应化作vlog里的泪光与笑颜，这场跨越屏幕的情感互动，正在重新定义内娱偶像与粉丝的关系。

In the vlog from the Yancheng Galaxy Riverside Music Festival, Ziyu held a diamond-studded microphone stand, joking that “it’s too heavy,” before smiling under the lights and saying, “No—it’s shining.” Behind this playful moment was a microphone custom-designed by fans to celebrate the offline debut of his new song “The Me Who Embraces You,” inspired by the “Guiyang sunset glow.” The most touching scene came when fans sent 528 ice-blue roses backstage. Instead of storing them away, Ziyu followed actress Charmaine Sheh’s example and distributed the flowers to hotel staff, filming the entire process for his vlog. In the video, staff members tearfully hugged the roses, while fans commented, “Love really does flow.”

盐城银河左岸音乐节的vlog中，梓渝手持镶钻麦克风架，调侃“麦架太沉”，却在灯光下笑称“是它在发光”。这个细节背后，是粉丝为庆贺其新歌《拥抱你的我》线下首秀，精心定制的象征“贵阳落日余晖”的麦克风。而更令人动容的是，当粉丝将528朵碎冰蓝玫瑰送到后台时，梓渝并未让这份心意停留在仓库——他效仿佘诗曼的暖心举动，将鲜花分发给酒店工作人员，并拍摄vlog记录这一过程。画面中，工作人员抱着玫瑰惊喜落泪，粉丝在评论区留言：“原来爱真的会流动。”



The power of this mutual exchange was even more visible in second- and third-tier cities. Before the Ezhou Music Festival, fans launched a “Unlock the City Landmarks” campaign on Super Topics, combining screenshots from Ziyu’s vlogs with local scenic spots to create fan-made travel maps. Within just one day of launch, the topic had over 200 million reads, driving a 300% increase in foot traffic to Ezhou’s Gusi Street. Ziyu responded with genuine warmth—he featured the fan-made map in his vlog and looked into the camera saying, “Next time, I’ll take you to eat hot dry noodles.” This “you light up the city for me, I share its warmth with you” interaction transformed the music festival from a single performance into a shared cultural experience between artist, fans, and the city. According to data, even before the Luzhou Music Festival began, hotel booking rates during the holiday had already reached 100% after Ziyu’s participation was announced, demonstrating the commercial power of emotional connection.

双向奔赴的魔力，在二三线城市体现得尤为明显。鄂州音乐节前，粉丝在超话发起“解锁城市地标”活动，将梓渝的vlog截图与本地景点拼贴，制作成打卡地图。活动上线首日，相关话题阅读量突破2亿次，直接带动鄂州古肆街客流量增长300%。而梓渝的回应更显诚意——他在vlog中特意展示粉丝制作的地图，并对着镜头说：“下次带你们吃热干面。”这种“你为我点亮城市，我带你感受烟火”的互动，让音乐节从单一演出升级为城市文旅的共情实验。数据显示，泸州音乐节尚未开演，仅因官宣梓渝加盟，国庆期间酒店预订率便达100%，印证了这种情感联结的商业转化力。

The ice-blue rose story reached new heights through an unexpected “community revolution.” Fans in Lianyungang discovered that a small corner shop once featured in Ziyu’s vlog was on the brink of closure. They voluntarily turned it into a fan support check-in spot. The shop owner decorated the walls with Ziyu fan cards, creating a “pain wall” photo zone. Daily customer flow skyrocketed from fewer than 20 to 500 visitors. Even more dramatically, Ziyu mentioned the shop in a later vlog, joking, “Next time I’m back, I’ll check if any of the cards have fallen off.” This story—of a seed unintentionally planted by an idol and lovingly nurtured by fans—elevated commercial acts into shared emotional spaces. As one fan wrote on Super Topics: “We’re not just chasing a star; we’re chasing the light we give each other.”

碎冰蓝玫瑰风波的升级，源于一场意外的“社区革命”。连云港粉丝发现，梓渝vlog中曾出现的街角小店因经营困难濒临倒闭，便自发将店铺定位为“应援打卡点”。店主将墙面贴满梓渝应援小卡，打造出“痛墙”景观，日均客流量从不足20人激增至500人次。更戏剧性的是，梓渝在后续vlog中特意提及这家店，并调侃：“下次回去要检查小卡有没有掉。”这种“偶像无意中种下的种子，粉丝用心浇灌成树”的故事，让商业行为升华为情感共同体。正如粉丝在超话的留言：“我们追的不是星，是彼此照亮的光。”

From Yancheng’s 2.5 billion yuan spending record to Ezhou’s community revolution, from the romantic journey of ice-blue roses to the tears and laughter captured in vlogs, Ziyu’s eight music festivals proved one thing: when idols genuinely respond to every act of love, and fans protect every step of growth with care, traffic can transcend numbers and become the warm glow that lights up cities. As he said at the end of his National Day vlog: “You came for me, and I exist because of you.”

从盐城的2.5亿消费账单到鄂州的社区革命，从碎冰蓝玫瑰的浪漫传递到vlog里的泪光与笑颜，梓渝用8场音乐节证明：当偶像真诚地回应每一份热爱，当粉丝用心地守护每一次成长，流量便能超越数据，成为温暖城市的烟火气。正如他在国庆vlog的结尾所说：“你们为我而来，我因你们而存在。”

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