Director Jiaozi has raked in a whopping 15.309 billion yuan in box office revenue with the Ne Zha film series as of Friday afternoon, surpassing Hark Tsui and Zhang Yimou, and ranking as the second-highest-grossing Chinese director at the box office, according to data from ticketing platform Maoyan.
Since the film's box office surpassed 100 million yuan, director Jiaozi has been creating a celebratory comic illustration for every additional 100 million earned, in addition to the milestone posters. As of Thursday morning, he had drawn a total of 89 illustrations. Currently, the illustrations for the 10.3 billion and 10.4 billion yuan milestones are still in the works.