As TikTok anxiously awaits a Supreme Court decision that could determine whether it will be banned in the United States, users are preemptively fleeing the app and migrating to another Chinese social media platform called RED, which literally means "Xiaohongshu" in Mandarin. As of Monday, Rednote was the number one most-downloaded app in Apple's US App Store.
Over the weekend, thousands of people began swarming to Rednote, which is known in China as a platform for travel and lifestyle content and has over 300 million users. The newcomers, who refer to the RED and call themselves "TikTok refugees", are relying on translation tools to navigate Rednote's mostly Chinese ecosystem.